It seems like just a few months ago that happy days were upon us
and Hulu was looking to spread its free
loving to more and more places, including the
iPhone and mobile sphere (wait, that was a few months
ago). Then came the fateful
revelation from Chase Carey, President, Chief Operating Officer
(COO), and Deputy Chairman of News Corporation (which co-owns
Hulu), stating the days of freebies were drawing to an end.
States Mr. Carey, "I think a free model is a very difficult
way to capture the value of our content. I think what we need to do
is deliver that content to consumers in a way where they will
appreciate the value,” Carey said. “Hulu concurs with that, it
needs to evolve to have a meaningful subscription model as part of
When asked when the end of the world -- or at least free Hulu --
might occur, Mr. Carey replied that the Hulupocalypse was set to
occur sometime next year, in 2010. He offered us weak
reassurance cheering "not all content on Hulu would be behind a
The move brings into question Hulu's future. Many users
would stop using Hulu if it wasn't free. It doesn't seem like
many users would pay cable-like fees for content that is already
available for free on broadcast television, or at minimal cost with
basic cable. And if those users forsake Hulu, they'll take a
pile of advertising revenue with them.
There's still faint hope that the end of free Hulu might be
averted. Indeed, Comcast is looking to partner with Hulu, so
that could alter the equation dramatically. And faced with too
much backlash News Corp. may change its mind. And current
co-owner NBC could even nix the idea. The optimist inside many
of us likely will hope for this very badly. But the pessimist
will think that, in the end it will probably happen, and lament why
free Hulu had to die so young. Why do the good always die
quote: The current Internet is junk. Ads aren't enough to produce quality content. There aren't any high-quality, ad-supported sites. Ad-supported sites are all cheap and trashy, including search engines.
quote: This shift is largely due to Apple's revolutionary App Store, which was the first device to distribute web content successfully on a closed-platform.
quote: Yep, you're definitely on a different Internet. This is appallingly inaccurate.