 Yahoo's gave developers some controversial perks at its Taiwan hack event. (Source: All Things Digital)
 Yahoo gave developers lap dances and the pictures hit the internet. Now it is left apologizing in a blog post entitled "Sorry". (Source: All Things Digital/Flickr)
Yahoo's latest embarrassment seems like a sign that the company is just trying too hard to be cool
A big
ad partnership from Microsoft may in time help Yahoo rediscover
its magic, but over the last year the company has seemed very lost.
With its search engine powered
by Bing and its team now focusing on APIs and the advertising
partnership, Yahoo has yet to prove itself a legitimate competitor to
Google.
Now an embarrassing debacle is earning the company
some additional publicity. After Yahoo hosted Taiwan Open Hack
Day, a special event for engineers and developers that was held last
weekend, a series of photos found there way onto the internet -- as
ill-thought out decisions often do.
It turns out that Yahoo
hired scantily clad women to spice up the event a little bit and give
the guest lap dances. They attended what Yahoo described as a
"brainstorming" session, clad in bras and miniskirts.
The pictures made their way onto Flickr and soon lit up the
blogosphere, prompting headlines
like "Honest, honey, she was just showing me her social
networking APIs."
Apparently Yahoo did the exact same
thing the year before, according to All Things Digital's Kara
Swisher. Writes
Swisher, "It is not clear why all the thumpa-thumpa music and
dancing gals did not engender complaints last year."
Somehow
it never crossed the mind of Yahoo's events coordinators that hiring
lap dancers yet again might not be a wise decision. Ultimately,
it was the provocative pictures that truly launched the story.
Yahoo
has issued an embarrassed response via a blog posted by Chris Yeh of
Yahoo's Development Network. Writes
Yeh in the blog, entitled "Sorry":
I wanted to acknowledge the public reaction generated
by the images of female dancers at our Taiwan Open Hack Day this past
weekend.
Our hack events are designed to give
developers an opportunity to learn about our ... (programming) and
technologies. As many folks have rightly pointed out, the 'Hack
Girls' aspect of our Taiwan Hack Day is not reflective of that spirit
or purpose. And it’s certainly not the message we want to send
about our values here at Yahoo! Hack Days are about making everyone
feel welcome, including women coders and technologists.
[It
is] regrettable and we apologize to anyone that we have offended.
Rest assured, it won’t happen again.
While you might think that developers would have enjoyed the
antics, many went on record blasting Yahoo's poor judgment in marring
what had been a series of respectable developer events. States
web developer Simon Willison, "I’ve also been to every one of
Yahoo!’s Open Hack Day events in London. They’re fantastic,
and the team that organizes them should be applauded. As such,
I care a great deal about the image of hack day — and the videos
that emerged from last weekend’s Taiwan Hack Day are hugely
disappointing."
However, embarrassment
is hardly a new development for Yahoo.
"Folks that want porn can buy an Android phone." -- Steve Jobs
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