Google's first big advertising push
for the service was called "Going Google" and was
in the form of billboards along some major highways in the U.S.
including the 101 in San Francisco, West Side Highway in New York,
The Ike in Chicago and the Mass Pike in Boston. Google announced
today that it is now set to roll its "Going Google"
advertising campaign out in a much larger way.
run full-page ads in the New York Times, The Economist,
Business Week, Forbes, and Fortune. Ads will also be run
online on the Wall Street Journal, CNN Money, Bloomberg, and
Fortune. The ads will talk about companies that have changed
to Google's suite of email and productivity apps from those offered
by IBM, Microsoft, and other companies.
Google's Tom Oliveri
told eWeek, "These are all places where business decision
makers and IT decision makers spend time. We want to help them
understand the benefits of the cloud."
In addition to
running new ads online and in print, Google will also offer up more
ads in public locations on billboards on highways and in train
stations in other countries. Google will advertise in London, Paris,
Sydney, Australia, Tokyo, and Singapore.
reports that Google's
Apps are now in use by 2 million businesses which is up from 1.75
million that were using them in June. That number includes large
enterprise users who pay $50 per year per user to get access to the
cloud-based apps. Reuters also reports that Apps are a highly
profitable business for Google generating hundreds of millions in
profits each year.