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Eric Schmidt says in general paid content plans don't work online

Print publications that run websites are fighting to convince their peers and readers that paying for content online is the only way to go. The problem is that a generation of internet users are used to getting content for free and getting them to pay for the content will be difficult if not impossible.

Publishing tycoon Rupert Murdoch has previously stated that his company will begin charging for access to the content on all of its websites. Currently the only publication that charges for content in Murdoch's empire is the Wall Street Journal.

Shortly after Murdoch made the decree that all of News Corps. websites would charge for access to content, Google CEO Eric Schmidt scoffed at the plan and said that newspapers don’t want to "piss off" readers. Schmidt has again scoffed at Murdoch's plan to charge for online content.

Schmidt told attendees at a meeting of a group of British broadcasting executives that it would be very hard to charge for content online because the same content is available free.

Reuters quotes Schmidt saying, "In general these models have not worked for general public consumption because there are enough free sources that the marginal value of paying is not justified based on the incremental value of quantity. So my guess is for niche and specialist markets ... it will be possible to do it but I think it is unlikely that you will be able to do it for all news."

Schmidt is basically saying that the Wall Street Journal being successful with charging for content online is the exception, not the rule.

Murdoch has still not rolled out his pay for content scheme to any of the other websites in his publishing empire; perhaps he knows deep down that wishing readers would pay and getting them to do so are two very different things.

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RE: Faux News - We Distort, You Abide.
By ElderTech on 9/20/2009 3:47:22 PM , Rating: 2
After attempting to stay out of this one, the bias toward Fox news brought me in. With a conservative background, I've become more moderate, and yes, even liberal in some areas, as I age, just like my mother suggested I might many years ago. But with my particularly fiscal conservative roots, I still view much in life with that bias.

However, when it comes to news, accuracy is the most important aspect for me. And that's where Fox in particular falls apart. Their ultra conservative bias is far more prevelant than the bias of other major networks in general, the exception being specific venues like Keith Olbermann, et al.

The reason Fox news is appealing to the younger demographics of 19-39, etc., is due to their packaging. It's a slick, glossy and fashionable (read unusually attractive presenters) that follows in the trend of tabloid hype. There are no real people presenting the news, just hollywood types that are making a fashion statement, with the Murdoch spin attached. It's unfortunate that even the tech-savy like this audience are taken in by their approach. I would think this crowd would have a more cynical approach to this topic and Fox News in particular as they do to most others.

"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

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