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Vision is AMD's attempt to simplify PC marketing for consumers

A few years back when a consumer went shopping for a new computer the thing that was advertised most was how fast the CPU was. The so-called gigahertz wars gave way ultimately to other naming conventions when PC makers reached the limit of being able to claim the fastest processors.

Today consumers aren’t as concerned about how fast the processor in their PC is or how much RAM it has as they are about what the computer is capable of doing. To help better communicate what the computer is capable of to shoppers; AMD has announced a new marketing scheme for its systems called AMD Vision.

AMD reports that Vision will communicate the value of the system as a whole and demonstrate the combined processing power of the CPU and GPU for the benefit of mainstream PC users. Vision will emphasize how AMD machines are optimized for video, digital media, and content creation activities and describe what types of things can be enjoyed on the system and help the shopper make better decision on what computer will best meet their needs.

“Today’s consumer cares about what they can do with their PC, not what’s inside,” said Nigel Dessau, CMO of AMD. “They want a rich HD and entertainment experience on their PC, delivered by the combined technology of AMD CPUs and GPUs, without having to understand what gigahertz and gigabytes mean. VISION technology from AMD reflects the maturation of marketing in the PC processing industry and communicates the technology in a more meaningful way.”

AMD reports that notebooks with Vision Technology will be on store shelves in time for the holiday shopping season and timed to launch along with the Windows 7 launch. That should put the machines hitting market in mid-October.

“We are excited for the upcoming launch of Windows 7, when our OEM partners will introduce some exciting new PCs that match our mutual customer’s needs and feedback,” said Mike Ybarra, general manager of Windows Product Management at Microsoft Corp. “Coupled with VISION Technology from AMD, customers can feel confident that the PC they purchase will deliver a rich, tailored PC experience.”

AMD has already unveiled its new notebook platforms that will feature Vision Technology with next generation graphics, Blu-ray, and 3D gaming capability. There are three levels of Vision Technology that represent different levels of performance. These three levels include Vision Basic, Vision Premium, and Vision Ultimate. AMD also plans to offer a fourth level of Vision called Vision Black in Q1 2010 to represent the highest level of performance for enthusiasts.

“We focus our attention on R&D and marketing communications to users that identify themselves with state-of-the-art and innovative products that can simplify life through technology,” said Gianpiero Morbello, Marketing and Branding Corporate Vice President of Acer, Inc. “VISION Technology from AMD represents an innovative PC usage and we are always ready to offer a superior visual experience to our customers for advanced HD video entertainment.”

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RE: Blah blah...blah
By StevoLincolnite on 9/10/2009 6:09:03 PM , Rating: 2
The Athlon looks like it's being phased out for the "Phenom 2 X2" brand, which might simplify things for the consumer, so it would more than likely be:

Low-End: Phenom 2 X2
Mid-Range: Phenom 2 X3
High-End: Phenom 2 X4

Then you have the overlapping clock speeds and price points to add into the confuzzle, and the Black Edition versions.

Personally they should stick with the Athlon Brand for the low-end segment, as unlike the Phenom it DOES have more brand recognition considering the amount of different variations and clockspeeds that we have had over the years under that banner.

However, I actually had a friend who had computer troubles, they actually thought they had a Pentium 4 2ghz processor, when in-fact they had an Athlon XP 3200+ processor, the funny part is they never even knew who AMD was, it took some explaining to them on how superior the Athlon XP 3200+ was over the Pentium 4 2ghz despite similar clock speeds.

I actually built a new rig to replace that Athlon XP with under a budget, and because they had the Athlon XP for so many years and was happy with it's performance they asked if I could build the system around a newer model Athlon, so they ended up with a 7750 Black edition Athlon X2, and are tickled pink, especially where 3D performance is concerned being powered by a Radeon 3300 instead of a Geforce 2 MX IGP.

I just get amazed how little the average joe knows about computers, I get phone calls asking "Is this better?" or "How do you do this?", it's gotten better over the years, but some people just don't know where to get the information they need to learn more about it.

RE: Blah blah...blah
By Taft12 on 9/11/2009 8:09:18 AM , Rating: 2
Personally they should stick with the Athlon Brand for the low-end segment

Yours was an interesting post, but not everything AMD does is as confusing as you seem to think it is. The Athlon brand *IS* staying put for the low end segment. AMD currently sells the Athlon II X2 and will begin selling Athlon II X3 and Athlon II X4 alongside Phenom II X2/X3/X4. It's not as straightforward as one line, but a lot less convoluted than what Intel is doing.

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