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Vision is AMD's attempt to simplify PC marketing for consumers

A few years back when a consumer went shopping for a new computer the thing that was advertised most was how fast the CPU was. The so-called gigahertz wars gave way ultimately to other naming conventions when PC makers reached the limit of being able to claim the fastest processors.

Today consumers aren’t as concerned about how fast the processor in their PC is or how much RAM it has as they are about what the computer is capable of doing. To help better communicate what the computer is capable of to shoppers; AMD has announced a new marketing scheme for its systems called AMD Vision.

AMD reports that Vision will communicate the value of the system as a whole and demonstrate the combined processing power of the CPU and GPU for the benefit of mainstream PC users. Vision will emphasize how AMD machines are optimized for video, digital media, and content creation activities and describe what types of things can be enjoyed on the system and help the shopper make better decision on what computer will best meet their needs.

“Today’s consumer cares about what they can do with their PC, not what’s inside,” said Nigel Dessau, CMO of AMD. “They want a rich HD and entertainment experience on their PC, delivered by the combined technology of AMD CPUs and GPUs, without having to understand what gigahertz and gigabytes mean. VISION technology from AMD reflects the maturation of marketing in the PC processing industry and communicates the technology in a more meaningful way.”

AMD reports that notebooks with Vision Technology will be on store shelves in time for the holiday shopping season and timed to launch along with the Windows 7 launch. That should put the machines hitting market in mid-October.

“We are excited for the upcoming launch of Windows 7, when our OEM partners will introduce some exciting new PCs that match our mutual customer’s needs and feedback,” said Mike Ybarra, general manager of Windows Product Management at Microsoft Corp. “Coupled with VISION Technology from AMD, customers can feel confident that the PC they purchase will deliver a rich, tailored PC experience.”

AMD has already unveiled its new notebook platforms that will feature Vision Technology with next generation graphics, Blu-ray, and 3D gaming capability. There are three levels of Vision Technology that represent different levels of performance. These three levels include Vision Basic, Vision Premium, and Vision Ultimate. AMD also plans to offer a fourth level of Vision called Vision Black in Q1 2010 to represent the highest level of performance for enthusiasts.

“We focus our attention on R&D and marketing communications to users that identify themselves with state-of-the-art and innovative products that can simplify life through technology,” said Gianpiero Morbello, Marketing and Branding Corporate Vice President of Acer, Inc. “VISION Technology from AMD represents an innovative PC usage and we are always ready to offer a superior visual experience to our customers for advanced HD video entertainment.”

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By Belard on 9/10/2009 1:14:45 PM , Rating: 2
AMD makes good products. Maybe not the very fastest, but still very competitive against Intel and Nvidia. Their chipsets are excellent in reliability and performance.

But marketing crap like this ALWAYS fails... AMD does this every 3-5 years. Its a waste of time, money and resources - things that AMD doesn't have... unlike intel.

Also, unoriginal. Come'on.. same name as Win7?

First, in the USA - most people won't be getting Windows7 basic or Ultimate...

And "Premium" as a name already sucks as its redundant.
Stupid MS, should have gone with simply "Basic" "Home" "Pro" and "Ultimate".... they got 2 out of 4 right.

AMD... that is what WE all want... another stupid sticker on computers.

Yeah, in the REAL world, most people buy based on price - FIRST. $300~400 for a cheap desktop or notebook. $500~600 for midrange. $800+ for top end systems.

Simple... see!

Might as well go for these marketing segments:
Cheap / Regular / Money to blow


Poor / Has Job / Never got Laid

By michaelklachko on 9/10/2009 6:09:03 PM , Rating: 2
you forgot to mention "Black Vision" - that's a good one.

I'm not sure if AMD actually pays somebody to do any marketing work (If they do they should be fired immediately because of them having totally black vision). I don't see any positive results of such work at all. Not even anything similar to "Intel Inside" logo.

By psychobriggsy on 9/14/2009 2:06:54 PM , Rating: 2
Cool, a computer that's ready for Doom IV.

"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke
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