Print 44 comment(s) - last by psychobriggsy.. on Sep 14 at 2:06 PM

Vision is AMD's attempt to simplify PC marketing for consumers

A few years back when a consumer went shopping for a new computer the thing that was advertised most was how fast the CPU was. The so-called gigahertz wars gave way ultimately to other naming conventions when PC makers reached the limit of being able to claim the fastest processors.

Today consumers aren’t as concerned about how fast the processor in their PC is or how much RAM it has as they are about what the computer is capable of doing. To help better communicate what the computer is capable of to shoppers; AMD has announced a new marketing scheme for its systems called AMD Vision.

AMD reports that Vision will communicate the value of the system as a whole and demonstrate the combined processing power of the CPU and GPU for the benefit of mainstream PC users. Vision will emphasize how AMD machines are optimized for video, digital media, and content creation activities and describe what types of things can be enjoyed on the system and help the shopper make better decision on what computer will best meet their needs.

“Today’s consumer cares about what they can do with their PC, not what’s inside,” said Nigel Dessau, CMO of AMD. “They want a rich HD and entertainment experience on their PC, delivered by the combined technology of AMD CPUs and GPUs, without having to understand what gigahertz and gigabytes mean. VISION technology from AMD reflects the maturation of marketing in the PC processing industry and communicates the technology in a more meaningful way.”

AMD reports that notebooks with Vision Technology will be on store shelves in time for the holiday shopping season and timed to launch along with the Windows 7 launch. That should put the machines hitting market in mid-October.

“We are excited for the upcoming launch of Windows 7, when our OEM partners will introduce some exciting new PCs that match our mutual customer’s needs and feedback,” said Mike Ybarra, general manager of Windows Product Management at Microsoft Corp. “Coupled with VISION Technology from AMD, customers can feel confident that the PC they purchase will deliver a rich, tailored PC experience.”

AMD has already unveiled its new notebook platforms that will feature Vision Technology with next generation graphics, Blu-ray, and 3D gaming capability. There are three levels of Vision Technology that represent different levels of performance. These three levels include Vision Basic, Vision Premium, and Vision Ultimate. AMD also plans to offer a fourth level of Vision called Vision Black in Q1 2010 to represent the highest level of performance for enthusiasts.

“We focus our attention on R&D and marketing communications to users that identify themselves with state-of-the-art and innovative products that can simplify life through technology,” said Gianpiero Morbello, Marketing and Branding Corporate Vice President of Acer, Inc. “VISION Technology from AMD represents an innovative PC usage and we are always ready to offer a superior visual experience to our customers for advanced HD video entertainment.”

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RE: Blah blah...blah
By cochy on 9/10/2009 11:22:40 AM , Rating: 2
Seems like AMD is regressing with "Vision Technology".

Did Intel not start dropping their various different "Technologies"?

I do like the new branding that Intel has come out with. The "Star" ranking. That's easy to understand. This computer is 3 stars that computer is 5 stars, nice and clean and to the point with no additional baggage of obscure "Technology" which at the end of the day means nothing.

I agree, Fail to AMD on this.

RE: Blah blah...blah
By Mojo the Monkey on 9/10/2009 2:34:37 PM , Rating: 2
speaking of intel, doesnt this sound a little bit like their "viiv" idea?

RE: Blah blah...blah
By SilthDraeth on 9/10/2009 11:28:02 PM , Rating: 2
You know, I have been a follower of Anandtech for years, and I miss the old days, where there was 1 Intel, 1 AMD, and you compared the 2 based on the speed.

Maybe I don't pay enough attention, but working retail, I do get customers asking... what processor is better...

There are to many Q's, N's, Z's, dual cores, quad cores, core2duos, core2solos, celerons, turions, semprons, athlons, opterons, and on and on and on.

I fix and work on PC's for a living, even though now it is for a retail outlet, instead of the military/School I used to work for. I guess I haven't been learning as fast as the new processors come out.

RE: Blah blah...blah
By The0ne on 9/11/2009 6:02:32 PM , Rating: 2
IMO, it's not the same field as a few years back. The 3GHz speed is more than enough for most users already. Those that want the extra bit more and are concern about the A, B, C or what have you of the product are really the small sector enthusiast.

I design but unless I'm doing heavy CAD I don't really need the top of the line PC any longer. Even video cards are marginal. There use to be a huge difference between workstation video performance and desktop (the matrox days) but now you have powerful desktops that can handle most CAD tasks fine.

I have a Q6600 clocked over 3.4GHz but sometimes I question myself as to why I bother then it hits me...because I enjoy playing around with the software/hardware and not because I necessarily need it.

RE: Blah blah...blah
By psychobriggsy on 9/14/2009 2:05:06 PM , Rating: 2
How does the Star ranking differ from the Dollar ranking? Except that nobody wants to own a one-star computer, even though it's probably still more than enough. I.e., it's even worse in my opinion, marketing for upsell.

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