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Vision is AMD's attempt to simplify PC marketing for consumers

A few years back when a consumer went shopping for a new computer the thing that was advertised most was how fast the CPU was. The so-called gigahertz wars gave way ultimately to other naming conventions when PC makers reached the limit of being able to claim the fastest processors.

Today consumers aren’t as concerned about how fast the processor in their PC is or how much RAM it has as they are about what the computer is capable of doing. To help better communicate what the computer is capable of to shoppers; AMD has announced a new marketing scheme for its systems called AMD Vision.

AMD reports that Vision will communicate the value of the system as a whole and demonstrate the combined processing power of the CPU and GPU for the benefit of mainstream PC users. Vision will emphasize how AMD machines are optimized for video, digital media, and content creation activities and describe what types of things can be enjoyed on the system and help the shopper make better decision on what computer will best meet their needs.

“Today’s consumer cares about what they can do with their PC, not what’s inside,” said Nigel Dessau, CMO of AMD. “They want a rich HD and entertainment experience on their PC, delivered by the combined technology of AMD CPUs and GPUs, without having to understand what gigahertz and gigabytes mean. VISION technology from AMD reflects the maturation of marketing in the PC processing industry and communicates the technology in a more meaningful way.”

AMD reports that notebooks with Vision Technology will be on store shelves in time for the holiday shopping season and timed to launch along with the Windows 7 launch. That should put the machines hitting market in mid-October.

“We are excited for the upcoming launch of Windows 7, when our OEM partners will introduce some exciting new PCs that match our mutual customer’s needs and feedback,” said Mike Ybarra, general manager of Windows Product Management at Microsoft Corp. “Coupled with VISION Technology from AMD, customers can feel confident that the PC they purchase will deliver a rich, tailored PC experience.”

AMD has already unveiled its new notebook platforms that will feature Vision Technology with next generation graphics, Blu-ray, and 3D gaming capability. There are three levels of Vision Technology that represent different levels of performance. These three levels include Vision Basic, Vision Premium, and Vision Ultimate. AMD also plans to offer a fourth level of Vision called Vision Black in Q1 2010 to represent the highest level of performance for enthusiasts.

“We focus our attention on R&D and marketing communications to users that identify themselves with state-of-the-art and innovative products that can simplify life through technology,” said Gianpiero Morbello, Marketing and Branding Corporate Vice President of Acer, Inc. “VISION Technology from AMD represents an innovative PC usage and we are always ready to offer a superior visual experience to our customers for advanced HD video entertainment.”



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Consumer mentality.
By WoWCow on 9/10/2009 11:04:49 AM , Rating: 2
quote:
“Today’s consumer cares about what they can do with their PC, not what’s inside”


That just about sums up EVERYONE who buys a PC product.

We just expect it to work and do what we want it to work on.

Hell, now I build PCs to run games and more than enough for work.

I don't care what's inside, I just want to make sure it doesn't explode or become a space heater while lasting me another 3 years before another upgrade.




RE: Consumer mentality.
By ClownPuncher on 9/10/2009 11:20:09 AM , Rating: 5
quote:
I just want to make sure it doesn't explode or become a space heater while lasting me another 3 years before another upgrade.


That is all determined by... what's inside.


RE: Consumer mentality.
By Parhel on 9/10/09, Rating: 0
RE: Consumer mentality.
By cochy on 9/10/2009 11:59:45 AM , Rating: 2
Kinda late to counter "Intel Inside". That's been around since the 80s?


RE: Consumer mentality.
By Parhel on 9/10/2009 12:46:44 PM , Rating: 2
Well, I doubt anyone has ever accused AMD's marketing department of being timely, but better late than never. "Intel Inside," may be old, but it's powerful.

And well AMD is at it, they need to address the old "nobody ever got fired for buying Intel" line. Find somebody who placed a huge order for unnecessary servers, and is now wandering the streets homeless, and make him their "Jared." :)


RE: Consumer mentality.
By aharris on 9/10/2009 11:29:58 AM , Rating: 2
quote:
Today’s consumer cares about what they can do with their PC, not what’s inside


Strange.. that almost sounds like the methodology Apple has used to choose their computer lineup for the last few years. I like both platforms, but I've wanted to see more Apple techniques in the PC market for a while.

Between OS 7... err Windows 7, and this shift in the PC market, looks like it's finally happening!


"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay

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