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Apple strives to keep its iPod lineup fresh with its latest round of updates

Well, it's that time of the year again. September is usually the month when Apple updates its iPod lineup from top to bottom and the boys from Cupertino didn't disappoint with today's announcement which was delivered by none other than Steve Jobs.

Steve Jobs kicked things off today by bragging about the performance of the iTunes App Store and announced iPhone OS 3.1. As DailyTech has reported before, iPhone OS 3.1 adds improved voice control via Bluetooth, better video editing, and faster boot times among other things. The update will be made available today for free to both iPhone and iPod touch owners.

Jobs also announced iTunes 9 which brings a wealth of new features including Home Sharing (allows you to share music, TV shows, movies, audiobook, and apps with up five PCs on a network), Genius Mixes, improved syncing capabilities, a revised iTunes Store appearance, iTunes LP (music, photography, liner notes), and the ability to manage how apps appears on your iPhone or iPod touch directly from the iTunes interface (no more dragging app icons from page to page on your iPhone's touchscreen).

Before revealing the latest generation of iPods, Jobs was more than happy to announce that over 225 million iPods have been sold since its introduction with the iPod touch representing 20 million of that total. Apple is currently sitting at nearly 74% marketshare with its iPod family, while SanDisk is far behind with 7.2%. Microsoft is barely a blip on the screen with just 1.1% marketshare.

Leading up to today's announcement, Apple went on a price slashing spree for its current iPod models as witnessed by the second generation 8GB, 16GB, and 32GB iPod touch models dropping from $229, $299, and $399 respectively to $189, $249, and $279 respectively. The lower pricing makes room for Apple third generation iPod touch lineup.

As expected, the 3G iPod touch lineup comes packing the same processing platform (32GB and 64GB models only) as the recently introduced iPhone 3GS. Unfortunately, it doesn't appear that Apple wants the iPod touch to have a camera just yet. The new iPod touch models start at $199 for the 8GB model, then ramp up to $299 for the 32GB model and $399 for the 64GB model – there is no longer a 16GB model in the lineup.

“At just $199 the iPod touch is the most affordable gateway to Apple’s revolutionary App Store with more than 75,000 applications that you can wirelessly download right into your iPod touch,” said Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing. “You get a great iPod, a great pocket computer with the industry’s best mobile web browser and a great game player, all in this super-thin beautiful enclosure.”

The traditional HDD-based iPod Classic got a storage bump to 160GB (from 120GB) and keeps the same $249 price tag.

Apple's iPod nano also got a revamp and is now available in capacities up to 16GB. While the basic design remains unchanged from the previous model, the new iPod nano gains a camera for pictures/video, a microphone, and a speaker for audio playback. And what may be one of the most improbable features added to an iPod (after years of discounting the feature) is the addition of an FM radio tuner on the iPod nano. The 8GB iPod nano is priced at $149 and the 16GB model is priced at $179.

“iPod nano is the world’s most popular music player with over 100 million sold,” said Apple CEO Steve Jobs. “And now we’ve added a video camera to its incredibly thin design, without any additional cost to the user.”

Last year's refresh of the iPod shuffle didn't go over so well with the iPod community. The model's lack of physical controls and featureless design left many puzzled. Apple didn't rectify those issues this time around, but prices are now lower (2GB for $59 and 4GB for $79). The shuffle is also now available in blue, pink, green, silver, and black – there's also a polished steel 4G version for $99.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Short-Lived
By TomZ on 9/9/2009 4:15:35 PM , Rating: 1
So what...?


RE: Short-Lived
By Pirks on 9/9/2009 4:27:57 PM , Rating: 1
So Apple won't survive the recession dumbo!

/sarcasm

:P :o)


RE: Short-Lived
By TomZ on 9/9/2009 5:30:08 PM , Rating: 1
Wow, clever reply.


RE: Short-Lived
By clovell on 9/9/2009 4:34:28 PM , Rating: 2
Just observing that the shoe is on the other foot now.


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