Steve Jobs kicked things off today by
bragging about the performance of the iTunes App Store and announced
iPhone OS 3.1. As DailyTech
has reported before, iPhone OS 3.1 adds improved voice control
via Bluetooth, better video editing, and faster boot times among
other things. The update will be made available today for free to
both iPhone and iPod touch owners.
Jobs also announced iTunes 9 which
brings a wealth of new features including Home Sharing (allows you to
share music, TV shows, movies, audiobook, and apps with up five PCs
on a network), Genius Mixes, improved syncing capabilities, a revised
iTunes Store appearance, iTunes LP (music, photography, liner notes),
and the ability to manage how apps appears on your iPhone or iPod
touch directly from the iTunes interface (no more dragging app icons
from page to page on your iPhone's touchscreen).
Before revealing the latest generation
of iPods, Jobs was more than happy to announce that over 225 million
iPods have been sold since its introduction with the iPod touch
representing 20 million of that total. Apple is currently sitting at
nearly 74% marketshare with its iPod family, while SanDisk is far
behind with 7.2%. Microsoft is barely a blip on the screen with just
Leading up to today's announcement,
Apple went on a price
slashing spree for its current iPod models as witnessed by the
second generation 8GB, 16GB, and 32GB iPod touch models dropping from
$229, $299, and $399 respectively to $189, $249, and $279
respectively. The lower pricing makes room for Apple third generation
iPod touch lineup.
As expected, the 3G iPod touch lineup comes packing the same processing
platform (32GB and 64GB models only) as the recently introduced iPhone 3GS. Unfortunately, it
doesn't appear that Apple wants the iPod touch to have a camera just
yet. The new iPod touch models start at $199 for the 8GB model, then
ramp up to $299 for the 32GB model and $399 for the 64GB model –
there is no longer a 16GB model in the lineup.
“At just $199 the iPod touch is the
most affordable gateway to Apple’s revolutionary App Store with
more than 75,000 applications that you can wirelessly download right
into your iPod touch,” said Phil Schiller, Apple’s senior vice
president of Worldwide Product Marketing. “You get a great iPod, a
great pocket computer with the industry’s best mobile web browser
and a great game player, all in this super-thin beautiful enclosure.”
The traditional HDD-based iPod Classic
got a storage bump to 160GB (from 120GB) and keeps the same $249
Apple's iPod nano also got a revamp and
is now available in capacities up to 16GB. While the basic design
remains unchanged from the previous model, the new iPod nano gains a
camera for pictures/video, a microphone, and a speaker for audio
playback. And what may be one of the most improbable features added
to an iPod (after years of discounting the feature) is the addition
of an FM radio tuner on the iPod nano. The 8GB iPod nano is priced at
$149 and the 16GB model is priced at $179.
“iPod nano is the world’s most
popular music player with over 100 million sold,” said Apple CEO
Steve Jobs. “And now we’ve added a video camera to its incredibly
thin design, without any additional cost to the user.”
Last year's refresh of the iPod shuffle
didn't go over so well with the iPod community. The model's lack of
physical controls and featureless design left many puzzled. Apple
didn't rectify those issues this time around, but prices are now
lower (2GB for $59 and 4GB for $79). The shuffle is also now
available in blue, pink, green, silver, and black – there's also a
polished steel 4G version for $99.
quote: done a complete reformat because someone unplugged me from a school Mac OSX before I safely removed, my iPod Classic still works flawlessly.
quote: Don't the phone service providers only have to pay the difference in the initial price of the phone?
quote: Or do they must pay a monthly "royalty" for 3 years to Apple for every iPhone sold in addition to that?
quote: it's unfortunate that they would deliberately mislead the consumer.