The approval of spotify is a sign of change at Apple
Apple Senior Vice President of Worldwide Product Marketing Phil
Schiller has made it his personal mission to fix
the iPhone's App Store. Phil Shoemaker, Apple’s Director
of Application Technology is also playing a hand. Why would the
top brass at a company like Apple be having to work so hard to "fix"
a wildly successful marketplace that sold over a billion apps?
It boils down to one thing -- perception.
Apple has
consistently shown inconsistency, approving usenet applications
designed to assist in filesharing, while rejecting others that
monitor your torrent client. Likewise it rejected
Google Voice, while approving
a similar app from VoIP service Vonage. Still other
controversial apps -- like the infamous "Babyshaker" app --
it approved only to later reject. However, there are some signs
that Apple may finally be loosening up when it comes to its app store
censorship.
This week Apple approved Spotify
Mobile, a European music download service's application.
The app will compete directly with iTunes in digital music sales.
In
the past, Apple forbade most applications that competed with the
handful of applications it offers for the iPhone. It relaxed
this restriction slightly, recently allowing rival
web browsers -- but only those based on WebKit, the rendering
engine Apple's Safari browser uses.
For those interested,
Spotify offers 6 million songs on-demand for $16. You can
stream songs to your phone, or download songs to listen to when
offline. You can even create and manage playlists in your
account.
Real Networks is currently working on a
similar app for its own Rhapsody music subscription service. It
hopes its own app shares the same happy fate as Spotify.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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