New price goes into effect Friday
The console wars are heating up again.
For a long time it was Nintendo on the low-end with the Wii,
Microsoft's Xbox 360 took the middle ground and Sony was in the
high-end with its Blu-ray packing PS3. With the introduction of the
new lower cost PS3 Slim, Microsoft is now ready to slash prices on
its console.
There have been rumors and leaked
ads pointing to a price cut for the Xbox 360 Elite to bring it to
the $299 price currently occupied by the 120GB PS3 Slim and the older
80GB PS3. Microsoft officially announced today that the Xbox 360
Elite would be getting
a $100 price cut.
Microsoft also says that the Xbox 360
Pro console will get a price cut to $249.99 until the supplies of the
discontinued console run out. The Xbox 360 Arcade will live on at a
price of $199.99. Microsoft also reminds shoppers that any Xbox
console bought today will be able to work with the cool Project Natal
controller-free gaming of the future.
“With the holiday
season right around the corner, it’s already time to start looking
for entertainment and gifts that everyone will enjoy,” said Shane
Kim, corporate vice president of strategy and business development
for the Interactive Entertainment Business at Microsoft Corp. “If
you’re looking for deep experiences that don’t require deep
pockets, now is the time to purchase an Xbox 360. We’ve got the
best games, a vast library of TV shows and movies, new music
experiences, more ways to connect friends and family, and so much
more on the horizon including ‘Project Natal’ — no controller
required.”
The PS3 Slim offers Blu-ray at the same price as
the Xbox 360 Elite, which will help the PS3 look better to some
shoppers. However, the Xbox 360 does have the exclusive console
streaming agreement with Netflix to offset that advantage and
stronger (albeit subscription-based) online multiplayer support.
"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
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