backtop


Print


Microsoft's debacle of an ad plays out like a bad game of "spot the differences", poorly photoshopping out a black man's head and photoshopping out the logo of the Apple product sitting on the table.  (Source: Microsoft)
Slip-up causes PR nightmare for the leading OS maker

Many unfortunate incidents in the business world fall under the realm of "What could the involved parties possibly have been thinking?" 

Microsoft, whose Windows operating system owns close to 90 percent of the market, experienced one such embarrassing incident on Tuesday, when it was noticed that one of the company's ads on its Polish site was changed from a U.S. version to Photoshop out the face of a black man at a company meeting.

In addition, the photoshopping (or perhaps using MS Paint, by the looks of it) was likely hastily performed, taking no effort to change the color of the man's hand and including a large smirking head that seemed strangely out of place on the body.  Additionally, it was also noticed that the man was using a MacBook in both ads, with the logo photoshopped out in both, but the characteristic case was unchanged.

Microsoft's spokesperson, Lou Gellos, has delivered a sheepish response, stating, "We are looking into the details of this situation.  We apologize and are in the process of pulling down the image."

It seems uncharacteristic of Microsoft to use stock photos with competitors' products in them while at the same time trying to cover it up with poorly done Photoshop work. 




"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer










botimage
Copyright 2017 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki