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Low cost and integrated GPUs gain the most in Q2

GPU sales are looked at as an indicator of how well the overall computer market is doing since all computers today ship with a GPU of some sort be it of the discrete or integrated variety. So far, 2009 has been a rough year for GPU makers.

Typically, GPU makers would be disappointed with no significant growth, but with the poor economy, it's a welcome change from the significant declines other quarters have seen. Jon Peddie Research (JPR) has unveiled its latest numbers for the add-in GPU industry for Q2 2009. The numbers show that 16.81 million add-in units were shipped, up 3% from the previous quarter and down 15% from the same quarter in 2008.

Inventories had to be replenished over Q2 and JPR estimates that the replenishment at least shadowed consumption or was a bit higher. With the poor economy still hurting many consumers, sales in the GPU market moved downstream. Most of the growth in the GPU market was in the integrated segment with a 4% year-over-year increase in shipments for the quarter. Lower cost discrete cards also saw modest improvements according to JPR with higher cost discrete cards taking the worst the quarter had to offer.

The quarter was the first where AMD finally started to gain back some share from NVIDIA. JPR reports that AMD's unit share rose from 31% in Q1 to 35% in Q2 with NVIDIA seeing their share decline the same 4% to 64% overall. That means that AMD took every bit of its growth from NVIDIA's marketshare. NVIDIA and Intel GPU shipments did rebound slightly in Q1 2009.



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RE: Why Would You Buy NVidia?
By rudy on 8/26/2009 2:45:07 PM , Rating: 2
The consumers are slow to change the same happened with intel / nvidia, and japanese vs US automakers the consumers are always about 1 or 2 generations behind reality. It is just the way it is they are still talking about the old product that is no longer produced.

I will admit though I recently bought an ATI card over an nVidia card but the decision was hard because ATI had few of the good brand choices and their cards from the good brands all seemed to come in that nasty red. I ended up putting up with the red but really hate it. So ATI has some issues that need to be addressed.


RE: Why Would You Buy NVidia?
By wuZheng on 8/26/2009 3:15:22 PM , Rating: 2
Addressing issues like rudy's dislike of the colour red.

/sarcasm

I agree however, AMD/ATI don't have very good brand images in the public's eye, even for the current generation. From where they are headed hardware wise, ATI has basically copied Intel's rather successful "tick-tock" development cycle strategy.

The drivers are another point of contention and where people being behind by 1 or 2 generations can be applied... even here... ATI's drivers have gotten better, they work, they are stable on a good majority of system configurations. What people SHOULD be picking on ATI for is the lack of proper optimization for the entire driver set. Which explains the complete lack of performance competitive GPGPU offerings.

So yes, ATI has some issues to hammer out, but these issues aren't the dealbreakers some people think they are.


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