backtop


Print 62 comment(s) - last by zephyrprime.. on Aug 31 at 1:42 PM


An Apple tablet is reportedly confirmed and set for a launch in Q1 2010. The tablet is pictured here in an artist's rendition, next to an iPhone for perspective.  (Source: Apple Insider)

Apple CEO Steve Jobs is reportedly devoting most of his time trying to perfect the new device and push his engineers to create the best product possible.  (Source: AP)
Can Apple craft a successful tablet device where others have failed?

When it comes to electronics product design, few executives or managers are as demanding or as uncompromising as Apple CEO Steve Jobs.  While others have played arguably more important roles in the technical or artistic direction of the iPod, iPhone, and unibody MacBooks, it has consistently been Mr. Jobs that has pushed his engineers to cut the devices' weight and footprint, all while packing in top functionality.

Many feared that the iPhone would be his final opus, when he departed the company with a failing liver.  However, less than a year later, Mr. Jobs is back in action, and according to the Wall Street Journal, he has one thing on his mind -- the new Apple tablet.

Last October in an earnings call, Mr. Jobs famously remarked, "We don't know how to make a $500 computer that's not a piece of junk."

However, that's exactly what Apple is trying to do, in essence.  They're trying to create a luxury-brand netbook with more power and functionality, that's a small step up from traditional netbooks in price -- similar to its business model in the notebook sector that sees it selling ultralight, long-battery life notebooks for a markup.

Reportedly, Mr. Jobs is acting as a ruthless and relentless captain, demanding long hours, efficiency, and secrecy of his employees.  This comes to a shock to many Apple employees who were beginning to enjoy more freedoms while Mr. Jobs was on leave.  States a source at Apple, "People have had to readjust."

In a brief email Mr. Jobs reportedly contradicted these comments, telling the WSJ, "Much of your information is incorrect."

The new device is reportedly very important to Apple.  With iPod sales slowing, Apple is looking for a new hit to recharge its lineup and keep the so-called "halo effect" going.  The tablet market -- sparked by Microsoft a decade ago, but with currently only 1.4 percent PC marketshare -- seems an ideal place to start.

Reportedly Apple has been working on a tablet for almost a decade now, first filing a patent in 2000.  Mr. Jobs reportedly killed the project twice due to disappointing battery life among other things.  Now, with the iPhone's development lighting the way, it appears Apple is finally set to green light the device.  According to the WSJ, Apple may be pressured to release its tablet at $499 or less, due to the plethora of Windows and Linux netbooks priced in the same range.

Apple's tremendous secrecy makes it hard to determine fact from fantasy, but its clear that something is afoot in Cupertino. 



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Lack of money is the root of all whining
By iphonerulez on 8/25/2009 10:50:54 AM , Rating: 1
It has to be that since of all the many retail businesses, Apple is probably doing better than most and there is still this complaint that Apple is ripping people off with substandard hardware and charging prices that are too high. Too high for who? Too high for people that don't have much money. That's like Kia owners saying Porsche or Mercedes Benz charges too much money for their cars.

In life, you can either afford a product or you can't and what you pay is what you can afford to pay. If you think the product is worth it and you're happy with it, then all is good. Many surveys show that most Apple product buyers are more than satisfied with what they're getting and customer support is above average and I think that is included in the cost of their products.

I'm sure most of the people that buy Apple products understands or really doesn't care that when Apple says it can't build a product for under $500 that wouldn't be a piece of junk, they should realize that Apple means it can't build it and also make high profits from it. That should be a given for any successful business. Cheap, profitless netbooks are practically killing the Windows PC business, but most people seem to be too stupid to see that. Failing companies are of no use to anyone. Selling the cheapest piece of crap on the market is not necessarily the best way to go.

I often wonder if any of you critics ever tried to run a business. Selling products below cost will not keep you in business for any length of time.




By StevoLincolnite on 8/25/2009 11:19:34 AM , Rating: 3
Let me fix this for you...

quote:
That's like Kia owners saying Porsche or Mercedes Benz with a Kia motor charges too much money for their cars.


Lets face it, it uses the same internals as a PC hence the "Kia Motor" reference.

quote:
I often wonder if any of you critics ever tried to run a business. Selling products below cost will not keep you in business for any length of time.


That depends, Microsoft and Sony used to sell there consoles at a loss, however due to there market strategy, they made up that profit from Accessories/Fees/Games, and they have been going fine for years. :)


RE: Lack of money is the root of all whining
By Captain828 on 8/25/2009 12:25:19 PM , Rating: 2
I wholeheartedly agree with your statement regarding HQ stuff.
Unfortunately, when you buy a Mercedes or Porsche, you get what you pay for: HQ leather, great protection, comfort and luxury.

The issue with most of Apple's stuff (not all though) is that you don't get what you're paying for... and to top it off, they even trick the less savvy consumers with marketing schemes.

I like quality stuff, but I doubt I'll ever buy a Mac, mostly because of incompatibility with most of the apps I use and especially games.

What I really don't understand is why people see Macs as the ideal tool for creations... whatever a pro uses, be it Visual Studio, Maya, 3DS Max, Premiere, Vegas, Photoshop, After Effects or Autocad, it works either the same on a PC as on a Mac or actually performs better on a PC.
Hence I don't see much sense in buying a $3000 Mac when you can do the same, even use higher quality stuff, with $2000 for a built-by-order PC.


By Broman on 8/25/2009 2:57:46 PM , Rating: 2
Your a man after my own <3 Captain828.

I very much agree with you. I have no feelings of disdain toward the company Apple. I do have trouble siding with those who love their products just because life seems better if the almighty white apple graces the aluminum. I've only purchased two types of devices from Apple: the iPod (my 40gig from 2004 is still rockin') and the iPhone 3G. I did this after much research, trials with different devices, and friends who purchased iPods and other mp3 audio output devices at the time. I was a Blackberry/Motorola guy for a very long time until I decided to give the iPhone a try last year.

I made these decisions because I feel [Apple] hit the nail on the head with these devices. Mp3 navigation was simple and effective on the iPod and one screen to rule them all on a phone seemed perfect for me (every now and then a key would stick on a Blackberry, and don't get me started on phones that slide to reveal a keyboard). So Apple scored a win in my book with these two devices. But slap an Intel server board in with a few Xeons and I don't see something that I can't achieve with my own builds. I do a lot of the big name editing as well, for a big company, in southern California, using many programs that are supposed to be phenomenal on Apple computers (only exception is for any music editing in Pro Tools, then I just use my friends rig). I may be one of the only PC users in my field, but my paycheck says it's OK.

For the matter at hand, something like this would seem like a cool idea. I've wanted something small so I can sit in front of the TV and watch a few friends play video games while screwing around on the net. A netbook seems like a good choice, but if I could essentially have a giant iPod touch without any folding parts then I could see myself adding a third to my Apple lineup.


"This is from the DailyTech.com. It's a science website." -- Rush Limbaugh

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki