backtop


Print 32 comment(s) - last by HighWing.. on Sep 3 at 11:16 PM

Panasonic is working with popular Hollywood director to help promote 3D

Panasonic hopes to build up hype for 3DTV, this time announcing an agreement with "Titanic" director James Cameron, who will help promote 3D TVs in Japan and across the world.

"I believe 3D is how we will experience movies, gaming and computing in the near future," Cameron said, regarding his deal with Panasonic.  "We want to get global interest rolling," he continued.  "As a consumer electronics company, they are setting new standards in technology. Panasonic’s brilliance is demonstrated by their 3D presentation for the home.  I’ve had an opportunity to view Panasonic’s Full High Definition 3D technology first hand and it was remarkable."

The advertising deal makes sense as Cameron and Twentieth Century Fox Film prepare to release the movie "Avatar," a film that has been shot in 3D only.  Panasonic has rented several trailer-vans that will tour parts of the United States and Europe promoting the film, using a large-screen 3DTV on the outside of the van to show viewers trailer clips from "Avatar."

Even though several 3D animated films have been released in 3D only, "Avatar" will be the first live-action Hollywood movie to be released in 2D and 3D.

Although several other companies are working with 3D technology, including Sony, Samsung and others, there is a major issue that faces companies hoping to become involved in 3D.  There is no working agreement on broadcast or disc formats, which opens the door for a pricey format battle.

Last November, Panasonic submitted a proposal to the Blu-ray Disc Association (BDA) that would create guidelines for companies and studios using "left / right-eye two-channel Full HD images" on HDTVs with Blu-ray.  Furthermore, the company also created a 3D research lab in Hollywood, and gives researchers a place to develop 3D technology.

In the future, a 3D broadcast and disc format must be created -- and agreed upon -- by a majority of the companies, hopefully avoiding a content war.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Why with glasses?
By Silver2k7 on 8/25/2009 5:38:27 AM , Rating: 2
there was a prototype many years ago of a screen you lay down on the floor, and the image would be real 3d that you could walk around and see from all angles.

IIRC it was a small prototype, and it would at the time (I think they where talking about larger versions) require 500 times the processing power compared to a standard home computer... not sure when this was but probably 5-7 years ago..

with todays multi-cores and especially getting the GPU to perform such tasks, today we might have the processing power needed.


"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki











botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki