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Panasonic is working with popular Hollywood director to help promote 3D

Panasonic hopes to build up hype for 3DTV, this time announcing an agreement with "Titanic" director James Cameron, who will help promote 3D TVs in Japan and across the world.

"I believe 3D is how we will experience movies, gaming and computing in the near future," Cameron said, regarding his deal with Panasonic.  "We want to get global interest rolling," he continued.  "As a consumer electronics company, they are setting new standards in technology. Panasonic’s brilliance is demonstrated by their 3D presentation for the home.  I’ve had an opportunity to view Panasonic’s Full High Definition 3D technology first hand and it was remarkable."

The advertising deal makes sense as Cameron and Twentieth Century Fox Film prepare to release the movie "Avatar," a film that has been shot in 3D only.  Panasonic has rented several trailer-vans that will tour parts of the United States and Europe promoting the film, using a large-screen 3DTV on the outside of the van to show viewers trailer clips from "Avatar."

Even though several 3D animated films have been released in 3D only, "Avatar" will be the first live-action Hollywood movie to be released in 2D and 3D.

Although several other companies are working with 3D technology, including Sony, Samsung and others, there is a major issue that faces companies hoping to become involved in 3D.  There is no working agreement on broadcast or disc formats, which opens the door for a pricey format battle.

Last November, Panasonic submitted a proposal to the Blu-ray Disc Association (BDA) that would create guidelines for companies and studios using "left / right-eye two-channel Full HD images" on HDTVs with Blu-ray.  Furthermore, the company also created a 3D research lab in Hollywood, and gives researchers a place to develop 3D technology.

In the future, a 3D broadcast and disc format must be created -- and agreed upon -- by a majority of the companies, hopefully avoiding a content war.

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RE: Why with glasses?
By HighWing on 8/24/2009 3:05:20 PM , Rating: 2
There are some promising 3D technologies that don't need glasses though. But they're at least 10 years away.

I'm guessing you mean 10 years before being sold to consumers. Because just last weekend I bumped into a guy walking around with a hand held camera filming things in 3d. And to view it, he had a headset that would playback what he shot in 3d. Granted this was one of those headset's with two small LCD screens, (one for each eye), but even looking at them from a distance you could see that the image was in 3d and looked great, no glasses required.

RE: Why with glasses?
By SublimeSimplicity on 8/24/2009 3:19:18 PM , Rating: 3
I would consider a headset as a form of "glasses"... in fact I'd consider it worse :)

There are technologies out there that allow for a holographic like 3D image. Where many people can look at the same display, with naked eyes, and all see 3D. The difficulty with developing a display like this is that you need to come up with a technique so that a pixel on the "screen" can be assigned different colors based on the angle it's viewed at.

The most promising technology that comes to mind that accomplishes this involves a spinning mirror and a laser as the light source.

RE: Why with glasses?
By Silver2k7 on 8/25/2009 5:38:27 AM , Rating: 2
there was a prototype many years ago of a screen you lay down on the floor, and the image would be real 3d that you could walk around and see from all angles.

IIRC it was a small prototype, and it would at the time (I think they where talking about larger versions) require 500 times the processing power compared to a standard home computer... not sure when this was but probably 5-7 years ago..

with todays multi-cores and especially getting the GPU to perform such tasks, today we might have the processing power needed.

RE: Why with glasses?
By HighWing on 9/3/2009 11:16:41 PM , Rating: 2
I would consider a headset as a form of "glasses"... in fact I'd consider it worse :)

I think you kinda missed my point. While they are technically "glasses" the image was being displayed by LCD screens. In other words they were just smaller TV's/Monitors. And the only reason why he was using a headset is because obviously it would be a little cumbersome to carry around a full sized monitor.

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