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Panasonic is working with popular Hollywood director to help promote 3D

Panasonic hopes to build up hype for 3DTV, this time announcing an agreement with "Titanic" director James Cameron, who will help promote 3D TVs in Japan and across the world.

"I believe 3D is how we will experience movies, gaming and computing in the near future," Cameron said, regarding his deal with Panasonic.  "We want to get global interest rolling," he continued.  "As a consumer electronics company, they are setting new standards in technology. Panasonic’s brilliance is demonstrated by their 3D presentation for the home.  I’ve had an opportunity to view Panasonic’s Full High Definition 3D technology first hand and it was remarkable."

The advertising deal makes sense as Cameron and Twentieth Century Fox Film prepare to release the movie "Avatar," a film that has been shot in 3D only.  Panasonic has rented several trailer-vans that will tour parts of the United States and Europe promoting the film, using a large-screen 3DTV on the outside of the van to show viewers trailer clips from "Avatar."

Even though several 3D animated films have been released in 3D only, "Avatar" will be the first live-action Hollywood movie to be released in 2D and 3D.

Although several other companies are working with 3D technology, including Sony, Samsung and others, there is a major issue that faces companies hoping to become involved in 3D.  There is no working agreement on broadcast or disc formats, which opens the door for a pricey format battle.

Last November, Panasonic submitted a proposal to the Blu-ray Disc Association (BDA) that would create guidelines for companies and studios using "left / right-eye two-channel Full HD images" on HDTVs with Blu-ray.  Furthermore, the company also created a 3D research lab in Hollywood, and gives researchers a place to develop 3D technology.

In the future, a 3D broadcast and disc format must be created -- and agreed upon -- by a majority of the companies, hopefully avoiding a content war.

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RE: incredible
By SublimeSimplicity on 8/24/2009 10:34:35 AM , Rating: 3
twice the picture content requires twice the space and twice the processing power. 2 video streams for 1080p would be massive - but I suspect in time that some creative codec work could cut size quite a bit.

MPEG compression lends itself very well to this. The difference between what the left and right eye see are very slight and are mostly just offset images. Current encoders can designed to pick up on these frame to frame similarities (it's what allows compression). I'd be surprised to see a 10% increase in data rate to support a 120hz 3D video stream over a 60hz 2D video stream of the same quality if h264 was used, without any special 3D codec tweaking.

As for the processing power, what we're seeing here is a solution looking for a problem. Over the last 4 years we've seen die shrinks, memory prices drop, IP costs for h264 decoders paid for. Now vendors can produce chipsets that can decode 2 or 3 1080p 60hz streams for less than one that couldn't even do 1080p 4 years ago. To create a market for chipsets like this they need a problem to solve, like 3D video.

RE: incredible
By DopeFishhh on 8/25/2009 4:21:04 AM , Rating: 2
I'm more worried about how artifacts from any compression could damage the 3dness of the resulting image. If badly compressed you could end up with a chaoticly moving image in 3d that might just make you sick.

A loss less compression format would be the only way to avoid this for certain. Or a post decompression clean up filter to make the 3d look right.

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