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NVIDIA today issued a press release confirming its Tegra technology will be used in the soon-to-be released Zune HD

The Microsoft Zune HD, which will launch on September 15 and is available now for pre-order, is powered by the NVIDIA Tegra processor, NVIDIA confirmed today in a press release.

"Tegra provides the multimedia muscle in Zune HD," according to Michael Rayfield, NVIDIA mobile business GM.  "Users will love the device's new design, amazing multimedia features and HD video out capability.  Zune HD is a must-have for anyone looking for the best portable digital media player on the market."

The NVIDIA Tegra has eight independent processors, including an HD video processor, graphics processor, audio processor, and two ARM cores.  The hardware will help power video and audio for the device, which has a 3.3-inch OLED color display and supports up to 33 hours of music and 8.5 hours of video use.

It was widely believed the Zune HD would be powered by NVIDIA hardware, but today marks the first time NVIDIA or Microsoft publicly discussed the use of Tegra technology.

The latest Zune will be available with the 16GB version ($219.99) and 32 GB ($289.99), and is available in five colors, though only two colors are available in the pre-order.

Despite being compared continually to the popular Apple iPod -- which controls the MP3 player market -- Microsoft continues to state it is pleased with overall Zune sales.

"Today we're happy with the number of devices we've sold, and as we've said before, for Zune it's about the longer-term strategy and the multi-year vision for this business," a Microsoft official told CDFreaks last month.  “Increasingly, Zune’s focus is on areas where it is differentiating against the competition, such as the Zune Pass subscription service, which gives users access to millions of songs for the price of one CD a month and lets them keep 10 tracks a month to add to their permanent collection.”

Microsoft will likely take a similar approach with the Zune HD, but the company understands comparisons with the iPod Touch will continue.

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App Store?
By MrX8503 on 8/17/2009 10:17:07 PM , Rating: 2
The Zune HD hardware wise is impressive. Whats even more impressive is that the 16GB costs less than the 8GB ipod touch, but there is one thing that I cannot stress enough; an App Store.

Every MP3 manufacturer out there had a chance to grab some of the pie before the App store, but now with 60,000 apps, IMO that is a force to be reckoned with.

Apple is on a run away freight train with their iPhone/Touch and I am baffled to see that even corporate giants like MS are fumbling on getting something similar released. Hopefully the Microsoft Marketplace will be their calling.

Just like the very first "Personal Computer", PC's did not become widely adopted until that "killer app" was developed. MS needs that killer app.

RE: App Store?
By RandomFool on 8/17/2009 11:01:03 PM , Rating: 3
Keep in mind many of those 60k apps are completely useless things like the fart application or demo version of full apps.

Apple definitely has an advantage with the app stores but should the Zune HD sell reasonably well I belive that most of the useful apps will get ported over.

RE: App Store?
By MrX8503 on 8/17/2009 11:07:54 PM , Rating: 3
Although it is true that those 60k apps are mostly useless, it has been leagues better than anything else out there as far as implementation.

WinMo has been around for ages and still doesn't have anything close to this. There is seriously something wrong when I'm seeing job postings for "iphone SDK". That is the kind of support MS needs.

The sad part is that I don't see an alternative to the app store on the horizon. So it could still be a few years on top of the few years the App store has already been out.

RE: App Store?
By Flunk on 8/18/2009 12:21:39 AM , Rating: 3
Windows Mobile has a great selection of applications that span a much wider range of solutions than the "60k" iPhone apps. You're also not restricted to only one retailer so prices are low, quite often free.

The app store may be easy but there is a lot more functionality available for Windows Mobile.

RE: App Store?
By Alexstarfire on 8/18/2009 2:18:34 PM , Rating: 2
SHHHHH, the Apple fanboys might hear you and learn the truth. If they do I might have no one to "argue" with on here anymore.

"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs

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