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  (Source: (AP Photo/HO/World Cyber Games/Marcus R. Donner))

World Cyber Games 2004, San Francisco

World Cyber Games 2005, Singapore
Hopes to boost OEM sales by targeting top gamers

Samsung is a large company with a good reputation, but it faces a tough time marketing its Solid State Drives to the enthusiast market. While almost half of the NAND flash in SSDs sold globally is produced by Samsung, it also sells a complete SSD package including a NAND flash controller, DRAM cache, and firmware.

Strangely, Samsung chose not to sell its SSDs through the channel, but instead markets these SSDs as an upgrade option by OEMs such as Dell and Lenovo. So far, these have been mainly business laptops and workstations targeting business executives.
 
Samsung's PM800 series of SSDs has been offered as well to companies such as Corsair and OCZ through rebranding deals. Corsair's P256 and OCZ's Summit series of drives have been a moderate success, but have been surpassed in sales by Intel's X25-M series and OCZ's Vertex series which offer faster random write speeds.

While Samsung is relying on its whitebox partners to deliver economies of scale to the general public, it wants to start specifically targeting gamers. Besides the corporate market, these have traditionally been the early adopters most likely to pay a premium for performance in the latest GPUs, CPUs, and HDDs such as Western Digital's Raptor series.

“In addition to processing power, advanced graphic cards and high-resolution monitors, gamers want a fast storage drive for reduced loading times and faster game performance,” said Jim Elliott, Vice President of Memory Marketing for Samsung Semiconductor Inc.
 
“Our 256GB SSD provides much better overall performance than conventional HDDs, as well as longer battery life for the notebook gamer. Clearly, all PC gamers will benefit from the blistering speeds and dazzling photorealism enabled by the Samsung 256GB SSD.”

Samsung sees big money ahead as SSDs continue to move into the mainstream, which also coincides with the mainstreaming of PCs designed for gamers.
 
“The PC gaming market continues to evolve into a more mainstream segment, and should reach $30.7 billion by the end of 2012,” stated Jon Peddie, President of Jon Peddie Research.

”PC gaming enthusiasts are at the forefront for demanding the latest high-powered hardware available, making the PC gaming industry an important innovation driver for adopting cutting-edge technology, like high-performance solid state drives. Using an SSD will give the gamer the extra edge that he or she is seeking.”

Samsung is prepared to move aggressively by sponsoring major gaming events. It will start by offering SSD-enabled game stations at this years World Cyber Games (WCG). The company is encouraging participants to try out the SSD game stations at the U.S. National Finals, which will start September 25 in New York City. 

The company has been a traditional worldwide partner of the WCG, which originated in South Korea. The WCG drew approximately 1.6 million participants from 78 countries during 2008.



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RE: Hey samsung?
By MrBlastman on 8/13/2009 11:08:18 AM , Rating: 5
Not in competitive games that count. All of those games I listed above are highly optimized for the 'playing' experience. Team Fortress, for instance, is so smooth that a 5 ms flat panel can't keep up with how fast you can aim, shoot and re-target.... And that is with a million things going on the screen at one time.

I'm talking about competitive games that count, not your average eye-candy game. None of the hardcore games require mid-round loading (unless you have 512 megs of ram, and if so, your money is better spent on RAM, not a SSD).


RE: Hey samsung?
By troysavary on 8/13/2009 11:31:41 AM , Rating: 1
Games that count? Don't make me laugh. There is nothing "hardcore" about playing the same lame shooters as everyone else. That just makes you a trendy, wannabe-leet kid, not a hardcore gamer. Of course simplistic shooters with maps small enough to fit in RAM will not benefit from a SSD, but plenty of games will. MMORPGs, single-player RPGs, flight sims, space sims, anything with a large open world to explore. These will all benefit from not having to pause to load. A hardcore gamer knows there are plenty of games that are not RTS or FPS.


RE: Hey samsung?
By MrBlastman on 8/13/2009 11:46:20 AM , Rating: 2
So you have developed fine Situational Awareness skills, Aiming ability, quick decision making and the ability to think on your feet by playing MMO's and single player RPG's - don't make me laugh. When I say games that count, I say games that you can win money at by playing in tournaments.

I love single-player RPG's, but I generally play them leisurely and definitely not competitively.

Space Sims, umm, the current skill-based champion to that throne is still FreeSpace 2, no loading mid-game required, even with all the hard-light.net mods.

Flight Sims? I fly Falcon 4.0 modded, DCS: Black Shark, EECH modded, IL-2 1946, LOMAC, etc. - none of them require mid-sim loading if you have enough ram (2 gigs or more). IL-2 is great online actually, even though there are some air-quake servers that allow open cockpit view.

But, I really find humor in you calling TF 2/Quake 3 Arena not hardcore. They require about 5000x the brainpower to play at a high level than a MMO. You should watch some of the pro's play, heck, watch a CEVO match. If you're really lucky, you might even get to listen in on a top teams vent server. You'd be quite suprised how much skill they take. If they weren't hardcore, it would be like an MMO (oh noes!11 need Level 80 tank to buff our front line :-|) and every player would be equal frag-wise. As is, that isn't so. Top players routinely dominate, sloppy players routinely stay average or worse.

The mouse is our tennis racket.


RE: Hey samsung?
By Alexstarfire on 8/14/2009 1:05:47 AM , Rating: 2
I'm sorry, but anyone who says that MMORPGs are "hardcore" is someone that I'm to laugh at and not take seriously anymore. Yes, there are many people that get obsessed, but obsessed != hardcore.


RE: Hey samsung?
By MrPoletski on 8/14/2009 4:29:48 AM , Rating: 2
While I'd agree with what you say I'd also say you should check out a 1000 man fleet battle or two in EVE sometime...


RE: Hey samsung?
By Hakuryu on 8/14/2009 4:16:27 PM , Rating: 4
I've competed in shooters, and have been in some top guilds in World of Warcraft, and I can tell you there are players in both genres that are hardcore. I'd even go so far to say top WoW players are much more hardcore than shooter players.

When competing in Tribes or BF 2, we would have practice nights, scrim nights, and talk about strategies, set up rosters, and play matches.

When doing raids in WoW, we would prepare with getting tools (potions, repair bots, gems, enchants, etc) and watching videos on boss fights, and then talking strategy on Vent. During this, newer players were brought up to speed by officers, macros were developed, and the list goes on and on. I'd call players this dedicated hardcore easily.

While shooters may be tough because you have human opponents, WoW was every bit as hard. Trying to organize 25-40 people on some of the harder content, where everyone has to do their job is not easy. I remember epic shooter matches, and epic boss battles like the first time we took down Sartharion with 2 drakes up and myself and only 3 other people were left alive when we downed him.

Shooter players are just as obsessed with their game as MMORPG players. Have a look at their forums and tell me the raging loyalty of these fans is not obsessive.


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