Strangely, Samsung chose not to sell its
SSDs through the channel, but instead markets these SSDs as
an upgrade option by OEMs such as Dell and Lenovo. So far, these have
been mainly business laptops and workstations targeting business
Samsung's PM800 series of SSDs has been
offered as well to companies such as Corsair and OCZ through
rebranding deals. Corsair's
P256 and OCZ's Summit
series of drives have been a moderate success, but have been
surpassed in sales by Intel's
X25-M series and OCZ's
Vertex series which offer faster random write
While Samsung is relying on its whitebox
partners to deliver economies of scale to the general public, it
wants to start specifically targeting gamers. Besides the corporate
market, these have traditionally been the early adopters most likely
to pay a premium for performance in the latest GPUs, CPUs, and HDDs
such as Western Digital's Raptor series.
“In addition to
processing power, advanced graphic cards and high-resolution
monitors, gamers want a fast storage drive for reduced loading times
and faster game performance,” said Jim Elliott, Vice President of
Memory Marketing for Samsung Semiconductor Inc.
256GB SSD provides much better overall performance than conventional
HDDs, as well as longer battery life for the notebook gamer. Clearly,
all PC gamers will benefit from the blistering speeds and dazzling
photorealism enabled by the Samsung 256GB SSD.”
sees big money ahead as SSDs continue to move into the mainstream,
which also coincides with the mainstreaming of PCs designed for
“The PC gaming market continues to evolve into
a more mainstream segment, and should reach $30.7 billion by the end
of 2012,” stated Jon Peddie, President of Jon Peddie Research.
”PC gaming enthusiasts are at the forefront for demanding
the latest high-powered hardware available, making the PC gaming
industry an important innovation driver for adopting cutting-edge
technology, like high-performance solid state drives. Using an SSD
will give the gamer the extra edge that he or she is
Samsung is prepared to move aggressively by
gaming events. It will start by offering SSD-enabled game
stations at this years World Cyber Games (WCG). The company
is encouraging participants to try out the SSD game stations at
the U.S. National Finals, which will start September 25 in
New York City.
The company has been a traditional
worldwide partner of the WCG, which originated in South
Korea. The WCG drew approximately 1.6 million participants
from 78 countries during 2008.
quote: None of these would really benefit a hardcore gamer. Once the level loads, that's it.
quote: a SSD will dramatically decrease texture load times, which can cause momentary GPU lag, especially as the explosions and such kick in.
quote: "Samsung Targets Gamers with New SSD Marketing Campaign instead of improving products to gain market share."
quote: "Samsung uses Marketing as the easy way out."