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Buick's "Baby Enclave  (Source: Autoblog)

Saturn Vue
GM to rebadge the Saturn Vue in order to give Buick a smaller crossover

General Motors is still trying to get back on its feet after emerging from bankruptcy, but that isn't stopping the company from developing new fuel efficient vehicles. With only the Chevrolet, Cadillac, Buick, and GMC brands left, GM is looking to bolster its vehicle lineup.

Although GM's Fritz Henderson said that he is "not a fan of rebadging", it looks like his company is doing just that with a "new" crossover for Buick. GM announced today that Buick will get a smaller crossover vehicle which will slot in under the larger Enclave. The vehicle will be based on the Saturn Vue and from the looks of the teaser picture released by GM, rebadging is alive and well.

"Some customers who have been drawn to the Enclave were looking for something a little smaller, but they didn't want to give up craftsmanship or a quiet ride to get there," said Susan Docherty, general manager of Buick-Pontiac-GMC. "We believe this new Buick will excite those customers, and will continue to broaden the appeal of the brand."

Buick's unnamed new crossover will be available with the same engines as the the Vue and will also be available in a plug-in hybrid version. The 2-mode hybrid version of the crossover will use a 3.6-liter V6 engine, dual electric motors, and a lithium-ion battery pack manufactured by Compact Power which will be mounted under the cargo floor. The vehicle's battery pack can be recharged by the internal combustion engine or via a household outlet (like the more advanced Chevrolet Volt).

GM says that the lithium-ion battery pack can be fully charged in four to five hours. According to GM, the plug-in variant will be able to travel 10 miles on battery power alone.

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Should have gotten rid of Buick too.
By 67STANG on 8/6/2009 12:37:56 PM , Rating: 2
Really. Why does GM need Buick? They have Cadillac don't they? Not quite sure why they need another stepping stone brand... They should have kept Saturn instead, if anything.


RE: Should have gotten rid of Buick too.
By jaysin on 8/6/2009 12:42:53 PM , Rating: 2
Because Buick is HUGE in China. It was one of the first American products to hit China decades ago and is considered a luxury car brand over there.

RE: Should have gotten rid of Buick too.
By IcePickFreak on 8/6/2009 1:02:24 PM , Rating: 2
Well that's great for China, you we're talking about Buick in the US right? They're two different entities.

RE: Should have gotten rid of Buick too.
By mofo3k on 8/6/2009 1:14:17 PM , Rating: 2
No kidding, I think they even build their Buicks over there.

By IcePickFreak on 8/6/2009 2:04:07 PM , Rating: 2
I know one, which I believe they call the Park Avenue over there, is based on the Holden Statesman, aka the Holden Commodore with a longer wheelbase, aka Pontiac G8 with a longer wheelbase. You know, the car GM doesn't want to 're-badge' anymore for the states. Surely government control and a big V-8 have nothing to do with it.

RE: Should have gotten rid of Buick too.
By jkostans on 8/6/2009 1:15:27 PM , Rating: 1
Because not everyone wants an obnoxiously chromed out vehicle?

RE: Should have gotten rid of Buick too.
By 67STANG on 8/6/2009 3:05:45 PM , Rating: 2
True, but no one wants a Buick. They haven't made an appealing vehicle since the GN/GNX.

RE: Should have gotten rid of Buick too.
By room200 on 8/6/2009 4:12:28 PM , Rating: 3
Actually, that's only your opinion. I have never bought an American car before, and never thought I would. I just bought a Buick just over a month ago. it's the best car I've owned. It's the Buick Enclave. I was walking down the street and I thought "What kind of car is that?" I bought one the next Friday. It rides smooth as hell, and you can hear a whisper inside the cabin from the people in the 3rd row seat while cruising on the highway.

And with the amount of equipment that comes standard, nothing really compares to it.

By 67STANG on 8/6/2009 5:34:48 PM , Rating: 2
That's my point.. You didn't "want" a Buick. You happened to come upon one on the street by chance. There's a reason they sell Enclave's at $3k below sticker.... no one has ever heard of them-- it's not necessarily because it's a bad vehicle.

My point is that it is not a good business strategy. It's not a VW->Audi or Toyota->Lexus business model. If GM is to bounce back fast, they need:

Trucks: GM
Cheap/Standard Cars: Chevrolet
Luxury Cars: Cadillac

All the signs point to China as being the only reason that Buick wasn't cut as well. U.S. sales are dismal at best.

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