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Rupert Murdoch
Murdoch plans to work with hardware and software providers to reach his goals

Print magazines and newspapers are fighting a battle today against free content that is readily available online and the need to charge for their content. Many in the newspaper industry say that quality content is not cheap and that it shouldn't be offered for free.

One of the loudest voices in the newspaper world is News Corp's Rupert Murdoch. Murdoch said Wednesday that, "We intend to charge for all our news websites. We will go down in journalism history as either the seminal moment when the industry came back from the internet abyss or this century's version of into the valley of death, rode the six hundred."

Murdoch says that the entity that is able to find a new method of recouping the cost of producing content will not only see its own profits soar, but will allow the entire industry to profit as well.

Murdoch said, "The digital revolution has opened up many new and inexpensive methods of distribution but it has NOT made content free."

The Examiner reports that Murdoch is not looking for a White House commission or changes in copyright law to rescue the ailing print publication industry. It seems that Murdoch has a decent base to build a new business model on. He points out that since his company bought the Wall Street Journal, the publication has expanded both print and online subscriptions, showing that there is still an audience that is willing to pay for content.

The WSJ is the only U.S. paper according to Murdoch that has been able to grow online and print business during the recession. Murdoch is looking to more than simply charging people to read online content as a way to boost profits. He said, "Right now we're working with software, hardware, and other publishers within the industry to develop a model that works for consumer. Beyond the economics, it is crucial we maintain a direct relationship with our customers."

Part of this plan is the introduction of an eReader that could possibly be sold along with a subscription based on contract of a specific length in a similar fashion to how mobile phones are sold. The idea of charging for content isn't a new thought for Murdoch; he has called for all newspapers to charge for content before. There are twinges of Murdoch trying to make nice with readers though, perhaps he took Google's Eric Schmidt's advice when Schmidt said don't "piss off" readers.

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By Brandon Hill on 8/6/2009 3:58:57 PM , Rating: 4
There's a difference. Olbermann is the only raving ranting lunatic on MSNBC. Chris Matthews is a little crazy, but not to the level of Keith.

With Fox News, you've got Hannity, Beck, and O'Reilly -- but that's to be expected. Every channel has its top loudmouths.

The thing with Fox News is (and something I don't see so much on on MSNBC) is that all of their programming for the most part shares the same venom-spewing hatred for the Obama administration that I don't see on MSNBC. I'm talking about the morning shows (with that Ducey or Douchey guy -- whatever his name is), the afternoon shows, and the late night shows.

When you can't find at least a few positive things to say or have to go full-on attack mode 24-7 on an administration, I have a problem with that.

With Fox News, it's almost about finding every possible negative thing possible about Obama from "Is he a terrorist/muslim" during the campaigns to "Does he have a valid birth certificate" to "He is guaranteed to fail" today.

I can't take it when one network or one group of people is so negative about every damn thing that a person/administration does. It just drives me CRAZY. Likewise, I hate it when a network is kissing someone's ass all the time.

I wasn't President Bush's biggest fan, but I don't think he was nearly as much of a disaster that people make him out to be (I disagreed with the whole Iraq war thing). Obama's been in office for less than a year and Fox has already burned him at the stake.

By SteelyKen on 8/6/2009 9:13:53 PM , Rating: 2
Brandon, they would not be spewing so much venom if there was not an audience for it. There has to be a demand if they keep supplying it.

These days no matter if you lean left, right, or in between there seems to be a news outlet tailor-made for your view on the world.

By Ammohunt on 8/7/2009 2:46:55 PM , Rating: 2
I bet people like you in the 30ies thought the same thing about news media that couldn't find anything positive to say about Adolph Hitlter and his "Administration".

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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