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Rupert Murdoch
Murdoch plans to work with hardware and software providers to reach his goals

Print magazines and newspapers are fighting a battle today against free content that is readily available online and the need to charge for their content. Many in the newspaper industry say that quality content is not cheap and that it shouldn't be offered for free.

One of the loudest voices in the newspaper world is News Corp's Rupert Murdoch. Murdoch said Wednesday that, "We intend to charge for all our news websites. We will go down in journalism history as either the seminal moment when the industry came back from the internet abyss or this century's version of into the valley of death, rode the six hundred."

Murdoch says that the entity that is able to find a new method of recouping the cost of producing content will not only see its own profits soar, but will allow the entire industry to profit as well.

Murdoch said, "The digital revolution has opened up many new and inexpensive methods of distribution but it has NOT made content free."

The Examiner reports that Murdoch is not looking for a White House commission or changes in copyright law to rescue the ailing print publication industry. It seems that Murdoch has a decent base to build a new business model on. He points out that since his company bought the Wall Street Journal, the publication has expanded both print and online subscriptions, showing that there is still an audience that is willing to pay for content.

The WSJ is the only U.S. paper according to Murdoch that has been able to grow online and print business during the recession. Murdoch is looking to more than simply charging people to read online content as a way to boost profits. He said, "Right now we're working with software, hardware, and other publishers within the industry to develop a model that works for consumer. Beyond the economics, it is crucial we maintain a direct relationship with our customers."

Part of this plan is the introduction of an eReader that could possibly be sold along with a subscription based on contract of a specific length in a similar fashion to how mobile phones are sold. The idea of charging for content isn't a new thought for Murdoch; he has called for all newspapers to charge for content before. There are twinges of Murdoch trying to make nice with readers though, perhaps he took Google's Eric Schmidt's advice when Schmidt said don't "piss off" readers.



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By kattanna on 8/6/2009 10:36:33 AM , Rating: 3
you mean the "feartainment" that is at the core of every "news" website/paper/tv show nowadays isnt your thing?

i completely agree.


By Mitch101 on 8/6/2009 11:20:50 AM , Rating: 2
Yup.

"Find out which major food is being recalled because of salmonella tonight on the 10 o'clock news."

Hey why not be a responsible network and just tell people instead of trying to boost ratings for the news and say more info on that and other news tonight at 10'. Who knows you might save a few people getting sick of dying.


By Tripmasta on 8/10/2009 3:24:10 PM , Rating: 2
That's a very good point - its just one of the problems inherent to a profit-based journalism model.

Its similar to health insurance, in my mind. The incentive is to maximize profits, return dividends to shareholders, and stay competeitive. This means that the corporations do not have society's best interests in mind.

I'm sure I'm about to be called a solialist or something for saying that...


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