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Tamara Hope as the creepy Palm Pre lady
"We weren't trying to creep people out, but one thing I have learned now in this digital age is people can be as rude as they want as long as they don't have to look you in the face."

By now, you've all probably seen at least one or two of Palm's new commercials for the Palm Pre (or one of the popular parodies). Instead of getting to the point of talking about the Pre's features in brief little snippets, the ghostly female protagonist often goes on about jugglers and reincarnation in a creepy, monotonous voice.

Whereas Apple's iPhone 3G S ads often talk about features like speech recognition, copy/paste, and faster computing speeds to generate buzz, the man behind Palm's new advertising push, Modernista's Gary Koepke, thinks that the “creep” factor in the commercials is enough to keep people buzzing about the Palm Pre according to Advertising Age.

"The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that's a good thing,” said Koepke. “Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story."

"There's nobody involved in an iPhone ad, and 'Your life is on BlackBerry' -- isn't that great? Instead of having a life? We wanted a middle ground between those two places -- what about the people who want a really great smartphone," Koepke continued.

The Palm Pre is seen by many as the first real challenger to Apple's dominate iPhone in the consumer smartphone market. Analysts estimate that Palm sold roughly 300,000 Pre's in June, but it still wasn't enough to keep mobile phone service provider Sprint from losing 250,000 customers in Q2.



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By Boze on 8/4/2009 4:08:51 PM , Rating: 2
...or at least that's what these advertisements have led me to believe.

Here we have Tamara Hope before she bought her Palm Pre - http://l.yimg.com/eb/ymv/us/img/hv/photo/movie_pix...

And now please scroll back up to see Tamara after she purchased her Palm Pre.

Not only are these ads creepy, they've scared the sh*t out of me. Using a Palm Pre will turn me into a near-translucent shell of a human with badly slicked back hair, and in the case of a woman, no makeup? Additionally, I have to talk about pointless bullsh*t to my obviously deluded New Age friend who thinks eating nothing but tofu and sweeping away grasshoppers from her path lead to a quality life? And then I have to waste part of my lunch hour strolling through the park watching jugglers instead of keeping up on current events or squeezing in some other daily errands I need to run?

I guess I'll get that iPhone after all...




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