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Tamara Hope as the creepy Palm Pre lady
"We weren't trying to creep people out, but one thing I have learned now in this digital age is people can be as rude as they want as long as they don't have to look you in the face."

By now, you've all probably seen at least one or two of Palm's new commercials for the Palm Pre (or one of the popular parodies). Instead of getting to the point of talking about the Pre's features in brief little snippets, the ghostly female protagonist often goes on about jugglers and reincarnation in a creepy, monotonous voice.

Whereas Apple's iPhone 3G S ads often talk about features like speech recognition, copy/paste, and faster computing speeds to generate buzz, the man behind Palm's new advertising push, Modernista's Gary Koepke, thinks that the “creep” factor in the commercials is enough to keep people buzzing about the Palm Pre according to Advertising Age.

"The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that's a good thing,” said Koepke. “Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story."

"There's nobody involved in an iPhone ad, and 'Your life is on BlackBerry' -- isn't that great? Instead of having a life? We wanted a middle ground between those two places -- what about the people who want a really great smartphone," Koepke continued.

The Palm Pre is seen by many as the first real challenger to Apple's dominate iPhone in the consumer smartphone market. Analysts estimate that Palm sold roughly 300,000 Pre's in June, but it still wasn't enough to keep mobile phone service provider Sprint from losing 250,000 customers in Q2.



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RE: The commercial is silly.
By 67STANG on 8/4/2009 3:05:57 PM , Rating: 3
Apple seems to disagree with you.


RE: The commercial is silly.
By Samus on 8/5/2009 10:20:21 AM , Rating: 2
im not a huge iphone fan and honestly wont consider getting one at least until a CDMA model is released, but you have to give credit to their advertising. they show at least three really cool features in every commercial, with a frequency of feature changes between commercials at least bi-monthly, keeping the feature set feeling fresh and new, often demonstrating things the average joe didn't know it could do.

that's advertising, and it keeps a buzz as well.

you don't need to creep people out to keep a buzz...is just a childish concept.


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