backtop


Print 46 comment(s) - last by scrapsma54.. on Aug 5 at 3:56 PM


Tamara Hope as the creepy Palm Pre lady
"We weren't trying to creep people out, but one thing I have learned now in this digital age is people can be as rude as they want as long as they don't have to look you in the face."

By now, you've all probably seen at least one or two of Palm's new commercials for the Palm Pre (or one of the popular parodies). Instead of getting to the point of talking about the Pre's features in brief little snippets, the ghostly female protagonist often goes on about jugglers and reincarnation in a creepy, monotonous voice.

Whereas Apple's iPhone 3G S ads often talk about features like speech recognition, copy/paste, and faster computing speeds to generate buzz, the man behind Palm's new advertising push, Modernista's Gary Koepke, thinks that the “creep” factor in the commercials is enough to keep people buzzing about the Palm Pre according to Advertising Age.

"The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that's a good thing,” said Koepke. “Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story."

"There's nobody involved in an iPhone ad, and 'Your life is on BlackBerry' -- isn't that great? Instead of having a life? We wanted a middle ground between those two places -- what about the people who want a really great smartphone," Koepke continued.

The Palm Pre is seen by many as the first real challenger to Apple's dominate iPhone in the consumer smartphone market. Analysts estimate that Palm sold roughly 300,000 Pre's in June, but it still wasn't enough to keep mobile phone service provider Sprint from losing 250,000 customers in Q2.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Error 404: Creepy not found
By Operandi on 8/4/2009 12:22:05 PM , Rating: 2
Really?

I find her pretty freaky looking; soft of that not quiet human AI kinda thing.

Horrible commercial though.


RE: Error 404: Creepy not found
By Brandon Hill (blog) on 8/4/2009 12:24:53 PM , Rating: 2
She reminds me of that Borg chick from Star Trek First Contact


RE: Error 404: Creepy not found
By kb9fcc on 8/4/2009 12:36:51 PM , Rating: 2
Exactly what I thought when I saw these commercials.


RE: Error 404: Creepy not found
By MadMan007 on 8/4/2009 1:01:06 PM , Rating: 2
More like Odo from DS9.


RE: Error 404: Creepy not found
By JediJeb on 8/4/2009 5:27:47 PM , Rating: 2
I saw her in the SciFi movie Sand Serpents. Her voice is what gave it away as to where I had seen her before.


"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki