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Tamara Hope as the creepy Palm Pre lady
"We weren't trying to creep people out, but one thing I have learned now in this digital age is people can be as rude as they want as long as they don't have to look you in the face."

By now, you've all probably seen at least one or two of Palm's new commercials for the Palm Pre (or one of the popular parodies). Instead of getting to the point of talking about the Pre's features in brief little snippets, the ghostly female protagonist often goes on about jugglers and reincarnation in a creepy, monotonous voice.

Whereas Apple's iPhone 3G S ads often talk about features like speech recognition, copy/paste, and faster computing speeds to generate buzz, the man behind Palm's new advertising push, Modernista's Gary Koepke, thinks that the “creep” factor in the commercials is enough to keep people buzzing about the Palm Pre according to Advertising Age.

"The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that's a good thing,” said Koepke. “Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story."

"There's nobody involved in an iPhone ad, and 'Your life is on BlackBerry' -- isn't that great? Instead of having a life? We wanted a middle ground between those two places -- what about the people who want a really great smartphone," Koepke continued.

The Palm Pre is seen by many as the first real challenger to Apple's dominate iPhone in the consumer smartphone market. Analysts estimate that Palm sold roughly 300,000 Pre's in June, but it still wasn't enough to keep mobile phone service provider Sprint from losing 250,000 customers in Q2.



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Error 404: Creepy not found
By DEredita on 8/4/2009 11:56:14 AM , Rating: 4
I watched both ads hoping to add some weirdness to my day, and well, they were both fairly mundane.




RE: Error 404: Creepy not found
By bissimo on 8/4/2009 12:16:02 PM , Rating: 2
I agree, I think "boring" and "not engaging" describe these ads better than "creepy."


RE: Error 404: Creepy not found
By Operandi on 8/4/2009 12:22:05 PM , Rating: 2
Really?

I find her pretty freaky looking; soft of that not quiet human AI kinda thing.

Horrible commercial though.


RE: Error 404: Creepy not found
By Brandon Hill (blog) on 8/4/2009 12:24:53 PM , Rating: 2
She reminds me of that Borg chick from Star Trek First Contact


RE: Error 404: Creepy not found
By kb9fcc on 8/4/2009 12:36:51 PM , Rating: 2
Exactly what I thought when I saw these commercials.


RE: Error 404: Creepy not found
By MadMan007 on 8/4/2009 1:01:06 PM , Rating: 2
More like Odo from DS9.


RE: Error 404: Creepy not found
By JediJeb on 8/4/2009 5:27:47 PM , Rating: 2
I saw her in the SciFi movie Sand Serpents. Her voice is what gave it away as to where I had seen her before.


RE: Error 404: Creepy not found
By MatthiasF on 8/4/2009 2:00:35 PM , Rating: 3
I agree. The T-mobile ads with Catherine Zeta Jones are creepier. You know that wrinkly troll of a husband is hiding somewhere nearby. I swear, my eyes wander all over the screen thinking "Where's Michael hiding?", like those "You'll freak out when you see it" photos you find online.


By scumofscotland on 8/4/2009 9:58:26 PM , Rating: 2
I have to thank you for your post, it has provided me with endless entertainment as I visualize both Michael lurking on screen and your frantic face as you try to find him.... I salute you sir!


RE: Error 404: Creepy not found
By PorreKaj on 8/4/2009 4:58:41 PM , Rating: 2
I actually thought the commercial was good, knew excactly what the woman was talking about.

She explaines what the phones is designed for.. without saying it.

Kudos


"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

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