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Tamara Hope as the creepy Palm Pre lady
"We weren't trying to creep people out, but one thing I have learned now in this digital age is people can be as rude as they want as long as they don't have to look you in the face."

By now, you've all probably seen at least one or two of Palm's new commercials for the Palm Pre (or one of the popular parodies). Instead of getting to the point of talking about the Pre's features in brief little snippets, the ghostly female protagonist often goes on about jugglers and reincarnation in a creepy, monotonous voice.

Whereas Apple's iPhone 3G S ads often talk about features like speech recognition, copy/paste, and faster computing speeds to generate buzz, the man behind Palm's new advertising push, Modernista's Gary Koepke, thinks that the “creep” factor in the commercials is enough to keep people buzzing about the Palm Pre according to Advertising Age.

"The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that's a good thing,” said Koepke. “Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story."

"There's nobody involved in an iPhone ad, and 'Your life is on BlackBerry' -- isn't that great? Instead of having a life? We wanted a middle ground between those two places -- what about the people who want a really great smartphone," Koepke continued.

The Palm Pre is seen by many as the first real challenger to Apple's dominate iPhone in the consumer smartphone market. Analysts estimate that Palm sold roughly 300,000 Pre's in June, but it still wasn't enough to keep mobile phone service provider Sprint from losing 250,000 customers in Q2.



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The commercial is silly.
By AEvangel on 8/4/2009 11:48:49 AM , Rating: 1
I just saw it the other night while watching TV with my wife. We both looked at each other at the same time and said, "What a dumb commercial."




RE: The commercial is silly.
By Mitch101 on 8/4/2009 11:57:31 AM , Rating: 3
Sure is but its Viral and spreading like mad. Might be short lived and replaced but man are people talking about it which is exactly what a commercial is supposed to do. Get the word out.


RE: The commercial is silly.
By TSS on 8/4/2009 12:11:23 PM , Rating: 4
Yes thank God we live in a society where the products don't even matter but the way it's advertised does.

I don't want to talk about a commercial i want to talk about a product and wether it's good or bad, and the commercial doesn't help in any way with that.

This viral marketing has to be the worst idea ever launched. I'd call it a stampede in the herd dynamics of humans.

The most ghastly thing about it is that it actually works very well.


RE: The commercial is silly.
By maven81 on 8/4/2009 2:04:47 PM , Rating: 4
Viral ads seem silly to me because most people will not recall what the ad was for! For example I have a friend who enjoys the sprint "what if _insert industry_ ruled the world" ads, but he could not remember which company they were for. For people like him the ads have failed.


RE: The commercial is silly.
By 67STANG on 8/4/2009 3:05:57 PM , Rating: 3
Apple seems to disagree with you.


RE: The commercial is silly.
By Samus on 8/5/2009 10:20:21 AM , Rating: 2
im not a huge iphone fan and honestly wont consider getting one at least until a CDMA model is released, but you have to give credit to their advertising. they show at least three really cool features in every commercial, with a frequency of feature changes between commercials at least bi-monthly, keeping the feature set feeling fresh and new, often demonstrating things the average joe didn't know it could do.

that's advertising, and it keeps a buzz as well.

you don't need to creep people out to keep a buzz...is just a childish concept.


RE: The commercial is silly.
By 3minence on 8/4/2009 12:03:15 PM , Rating: 5
Unfortunately dumb commercials work. Remember the "you've got ring around the collar" commercials from way way back? They were dumb, annoying as well, and one of the most successful ad campaigns in marketing history.

Hell, Apples Mac vs PC are about as far from truth as you can get and they have been quite successful. Cuteness beats facts.


RE: The commercial is silly.
By HelToupee on 8/4/2009 2:04:13 PM , Rating: 5
Head On. Apply directly to the forehead.
Head On. Apply directly to the forehead.
Head On. Apply directly to the forehead.


RE: The commercial is silly.
By melgross on 8/4/09, Rating: 0
RE: The commercial is silly.
By Belard on 8/4/2009 3:17:30 PM , Rating: 1
This is still best microsoft AD, ever:

http://www.youtube.com/watch?v=xB9fhjnJcB0


RE: The commercial is silly.
By rburnham on 8/5/2009 10:42:47 AM , Rating: 2
The Mac vs PC ads always amused me because, in fact, Macs are "personal computers" also.


RE: The commercial is silly.
By Sazar on 8/4/2009 12:50:46 PM , Rating: 2
I prefer the first commercial, with all those people dressed up, in a circle fanning out from the girl in the middle with the phone.


RE: The commercial is silly.
By Triple Omega on 8/4/2009 3:42:57 PM , Rating: 3
quote:
By now, you've all probably seen at least one or two of Palm's new commercials for the Palm Pre

Am I just missing them here in the Netherlands or does mister Hill think the Internet only reaches as far as the USA's borders?

Also, does anyone actually believe the "We weren't trying to creep people out" aka "We weren't trying to gain media attention for our product." thing? Yeah right!


RE: The commercial is silly.
By Targon on 8/5/2009 8:08:34 AM , Rating: 2
There are two sides to advertising phones, from the manufacturer, to the provider. In many cases, here in the USA it would be Sprint that is doing the advertising, because the phone is currently an exclusive. I don't remember who the exclusive carrier is for the Pre in Europe, but if it isn't advertising, that would explain it.


RE: The commercial is silly.
By feraltoad on 8/4/2009 9:19:52 PM , Rating: 2
Silly? Not to a little lad who likes berries & cream.


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