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Honda Insight in blue, Toyota Prius in red  (Source: Motor Trend)

Toyota Prius interior

Honda Insight interior
Honda's Insight brings a knife to a gunfight

Honda has been touting its second generation Insight as a worthy competitor to the Toyota Prius. In the real world, however, sales aren't quite backing up those statements.  The Insight is indeed a worthy competitor to the second generation Prius, but Honda is quickly finding out that it doesn't quite have the firepower to go up against the new third-generation Prius -- at least in the U.S. market.

According to the Los Angeles Times, Honda sold just 2,079 Insights during the month of June in the U.S. while Toyota was able to move a whopping 12,998 Prius hybrids. Since the Insight's introduction in March of this year, Honda has sold a total of 7,524 vehicles -- Toyota, however, has managed to move over 40,000 of its “green” icon. Honda is not expected to meet its sales goal of 90,000 Insights for 2009.

"We're all pretty disappointed. We thought we had the next hit on our hands," said Don Marino, Honda of Santa Monica's General Manager.

"Honda just hasn't had a cogent hybrid strategy at all," added Eric Noble, president of research firm Car Lab.

Honda's Insight does have a few characteristics which can win over consumers. It has a lower price tag than the Prius and more nimble handling. However, the Prius offers better fuel economy (50 mpg combined for the Prius versus 41 mpg combined for the Insight), is larger (the Prius is rated as a midsize vehicle, the Insight is a compact), is faster in acceleration runs, and offers more technology/options to pamper its driver and passengers.

Things are expected to get even worse for Honda when Toyota introduces its "stripper" Prius later this year. The current base Prius has an MSRP of $22,000 compared to $19,800 for the Insight. However, the price of entry for the Prius will drop to $21,000 with the new model in September making the price delta even smaller.



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RE: $2,200 difference
By Alexstarfire on 7/30/2009 9:03:58 PM , Rating: 2
I've beat EPA in all of my vehicles, which include a '99 Isuzu Rodeo, 1st Gen Prius, and 2nd Gen Prius. I'm only 22 hence the lack of owned vehicles. Wouldn't even have that many if it weren't for other idiot drivers. I'm glad the Jetta fits your bill and you exceed EPA. Would be interesting to know if they could make the Jetta into a diesel hybrid. Would probably be nearly $30k, but I think the MPG would be off the charts.


RE: $2,200 difference
By mcnabney on 7/30/2009 9:36:29 PM , Rating: 2
The EPA ratings essentially require 'full-usage' of the vehicle.

That means the A/C is on, drive normally (no slow-starts or coasting), and all velocities used (not just a 25mph stroll or a two hour commute going 55mph on the highway). So anyone who puts a little effort forth can beat those strict numbers. However a regular consumer will likely have similar results.


RE: $2,200 difference
By Alexstarfire on 7/31/2009 12:11:54 AM , Rating: 2
Exactly.


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