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Netbooks no longer appeal to first time buyers says Intel

The world of microprocessors is dominated by Intel with secondary players like AMD coming in far behind. Intel helped to usher in the era of the netbook with its wildly popular Atom line of CPUs and still has little in the way of competition.

Intel has announced that it sees the netbook market shifting. The company said that it no longer expects netbooks to appeal to first-time buyers. Intel says that it sees netbooks as a secondary computer for users or an option for kids needing their first computer.

Intel's Sean Maloney said at a media event, "I don't think first-time buyers are going to buy netbooks. The first time you buy something you want the real deal. It's consistent not just in China, but all around the world. If you're going to spend your hard-earned money for the first time, you're going to put a computer in your house."

Maloney said that he doesn't see the trend of netbook sales changing soon. The machines have traditionally sold to users with one or two PCs in the home already. He also adds that the market for kids 7-11 years old is underserved. Disney for instance is offering a netbook for kids that is festooned with Disney characters and software right out of the box.

EWeek reports that Q2 revenues for Atom processors and chipsets spiked 65% from the first quarter to $362 million. This was also the quarter where Intel had to pay the massive EU fine, which it is appealing. Intel also still maintains that netbooks will allow new people to be introduced to computing, which is particularly important in emerging markets. Netbooks, according to Maloney, are now a well-established market.

He said, "There is a new category established. That category is, to an extent, maturing. It is not so much in the early phases."

Much of the netbook focus isn't on the U.S. market with the economy still in a recession. Intel says that it sees the economy in areas like India and Brazil improving.

He says, "If you are dependent on the U.S. consumer, or U.S. business alone, obviously you are in one box. If you are global, you're in another. There are a number of countries, Brazil included, that actually seem to be coming back pretty quickly."



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RE: Where is AMD?
By augiem on 7/30/2009 2:19:21 PM , Rating: 2
No Apple? Yeah, for now. I would not be shocked at all to see Apple unveil a netbook. And it will of course NOT be called a net book and absolutely will be a revolutionary achievement for mankind.

Might be cool though. They'd probably give it a touch screen.


RE: Where is AMD?
By therealnickdanger on 7/30/2009 2:35:38 PM , Rating: 4
It will also debut for the bargain prices of $999.99.


RE: Where is AMD?
By smilingcrow on 7/30/2009 2:49:04 PM , Rating: 3
So many people here are assuming that AMD can build a more power efficient CPU than Atom for the Netbook market. Why assume that? Intel have easily had the more power efficient processors outside of the server market for years now so why you should AMD suddenly be able to build an Atom smasher? Considering Intel’s fabrication advantage over AMD it’s not an easy thing for them to beat Intel. Surely Intel will be first with a 32nm Netbook CPU which alone could give it a significant advantage.


RE: Where is AMD?
By DotNetGuru on 7/30/2009 4:34:45 PM , Rating: 1
Oooh, the Atom-Smasher... I like that name.
The problem is that Intel's architecture is years ahead of AMD and Intel is able to sell processor designs from a few years back as 'new' netbook processors. As always, the only reason AMD is still around is because Intel wants them there.


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