Print 27 comment(s) - last by 67STANG.. on Jul 30 at 2:41 AM

A cartoonist's take of the new deal.  (Source: MSNBC)
Pair faces serious antitrust scrutiny

Yahoo and Microsoft, as expected, have announced a major partnership.  After a year and a half of failed talks, the pair finally have come together and cut a deal.  Many changes were necessary for the deal to take place -- a succession of Yahoo's CEO leadership from co-founder Jerry Yang to outsider Carol Bartz and a new search engine from Microsoft (Bing) -- but now that it's here, it promises to change the face of the internet.

The pair will hold an estimated 28 percent of the search market, or roughly a third, behind Google, which will hold roughly two thirds of the market.  The deal will last much longer than previously speculated -- 10 years.

As previously anticipated, Microsoft's new Bing search engine/algorithm will be replacing Yahoo's search.  Yahoo's page will keep its look, but behind the scenes it will be powered by Bing.  Yahoo will focus on selling ads using Microsoft's AdCenter platform, which bids to challenge Google's AdWords.

The two companies predict that the deal will raise revenue by over $500M USD.

Yahoo CEO Carol Bartz cheered the deal, stating, "This agreement comes with boatloads of value for Yahoo!, our users, and the industry. And I believe it establishes the foundation for a new era of Internet innovation and development.  Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides.”

Bartz continued, “Advertisers will also benefit from scale and enjoy greater ease of use and efficiencies working with a single platform and sales team for premium advertisers. Finally, this deal will help us increase our investments in priority areas in winning audience properties, display advertising capabilities, and mobile experiences."

Steve Ballmer likewise was pleased by the deal, stating, "Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers, and real consumer choice in a market currently dominated by a single company.  Success in search requires both innovation and scale. With our new Bing search platform, we've created breakthrough innovation and features. "

Google has previously vowed to challenge any such deal on antitrust grounds.  The U.S. Department of Justice and the EU are currently considering the deal and will likely review it extensively in coming months.

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RE: dissapointing
By 67STANG on 7/30/2009 2:40:20 AM , Rating: 3
Content isn't necessarily king with Google either. It places a HUGE weight on the # of external sites linking to your site and weights how many external sites are linking to the external sites that are linking to you-- and so on.

This is how Google manages to not only score the relevance of content on your site, but it's relevance with relation to the internet in general. Ever wonder how some of these supposed "SEO" companies work? They hire someone to spam message boards, blogs, and so on. This gets your external link count up, thus making your site more "relevant". "That'll be $5,000 please."

Google also makes sure to ignore/penalize sites that put tons of keywords in hidden tags and directly on the page. (a lot of people would type their keywords in 400 times then set the text color as the same color as the background color of the site). The Google bot can detect these instances and generally will REMOVE sites like these from the index alltogether.

There's a lot of other things they take into account, like clicks, analytics, site mentions in gmail, etc..

And yes, Microsoft's problem is that their crawler/bot is mildly retarded. It looks for internal links on crawled content rather than scanning the web directory itself. That's supposed to have been fixed with Bing though, who knows.

None of the above is really that hard to do, honestly. The algorithms to do this aren't really all that difficult. The difficult part is finding the money to buy the processing power, bandwidth and hard drives to handle all of the input.

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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