Asia-Pacific region will hold 49% of global broadband market

Many parts of the U.S. are still mired in limbo with no infrastructure in place to support broadband in many rural communities. The roll out of broadband across the country in rural areas is gearing up though and the improved availability will help spur broadband growth.

InformationWeek reports that a new study from Parks Associates claims that by 2013 the households globally with broadband internet access will be over 640 million. The firm reports that homes with broadband worldwide grew by over 18% in 2008 exceeding 400 million.

Rapid growth of broadband adoption in the Asia-Pacific market will make that area account for more than 49% of the worldwide broadband market by 2013. The Asia-Pacific market has over 160 million subscribers currently.

Kurt Scherf from Parks Associates said in a statement, "Bandwidth will continue to be a focus as the operators re-architect their networks to deliver multiple services over the same infrastructure. However, in such a competitive field, bandwidth alone is not enough to win subscribers. Blended applications, combining services such as online video and customer support, offer operators an opportunity to increase average revenue per user. In addition, innovative new services will help differentiate service providers, which can then compete on factors beyond pricing or raw bandwidth."

Much of the growth in broadband adoption in the U.S. will be spurred by the release of stimulus funds from the government to provide money for rural broadband networks. The digital transition is finally complete meaning that companies can also start rolling out wireless services on the analog channels previously used for TV broadcasts.

reports that in the first quarter of 2009, 3 million broadband lines were added in the U.S. and globally 16 million were added in the same period. Last month Pew Research issued a report that showed broadband adoption was on the rise in America.

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