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Tesla's Model S

The Tesla Roadster
Uncle Sam stands a better chance of getting its money back from Tesla than from GM or Chrysler

Tesla Motors has received approval from the United States Department of Energy for up to $465 million in low-interest loans. The electric car manufacturer had faced significant financing difficulties due to the global credit crunch and resulting recession, despite having an order backlog of over 1,500 vehicles. This forced a delay in the acquisition of a Californian production facility and the subsequent plans for several models.

The loans are part of the Advanced Technology Vehicle Manufacturing Program, which provides incentives to new and established automakers to build more fuel-efficient vehicles, including hybrid and electric vehicles. The ATVMP was created in 2007 and appropriated funding in September 2008. The $25 billion program is supposed to reduce America’s dangerous dependence on foreign oil and create “green collar” jobs.

The program is not related to any economic stimulus package or bailout funding that General Motors and Chrysler have received.

“Tesla will use the ATVM loan precisely the way that Congress intended -- as the capital needed to build sustainable transport,” said Tesla CEO and Product Architect Elon Musk. “We are honored that the US government selected Tesla to be among the first companies to participate in this progressive program.”

Tesla Motors plans to draw $365 million for production engineering and assembly of the Model S, an all-electric family sports sedan that carries up to seven people and travels up to 300 miles per charge. The company expects to start production of the Model S in late 2011 in a new assembly plant employing approximately 1,000 workers.

Tesla will use the remaining $100 million for a powertrain manufacturing plant that will supply all-electric powertrain solutions to other automakers, greatly accelerating the availability of mass market electric vehicles.  The new factory is expected to employ about 650 people in California. Tesla is currently in the final stages of negotiation for both facilities.

The firm recently signed a deal with Daimler, which will provide engineering and financial support in exchange for a ten percent equity stake. Daimler will use Tesla's powertrains in its second generation electric Smart cars starting in 2012.

Tesla remains privately owned, with several hundred million dollars in funding coming from Elon Musk (former President of Paypal) and several venture capital funds. Google co-founders Sergey Brin & Larry Page are significant investors, as is former eBay President Jeff Skoll.

The company plans to reach a breakeven point by the end of this year, as it increases sales by opening half a dozen new stores throughout North America and Europe. Its new London store will open on June 25.

If all goes well with production and sales of Model S vehicles, Tesla intends to produce an affordable third model, codenamed BlueStar. This electric vehicle for the masses is targeted to cost around $30,000, with development being  funded by profits from the Model S sedan.


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RE: It's Good to be in DC
By ArcliteHawaii on 6/23/2009 5:57:22 PM , Rating: 2
Well, two things.

1. Profit margins are usually 30% or more on sports cars. I don't know if that's the case with Tesla or not, but usually sexiness, low production numbers, and cache come at a premium.

2. Their profit margins are better for this deal, since the fixed amortized costs are lower with this loan that they otherwise would have been.

Even so, a $10K profit means they only have to sell 46,500 cars to pay the load back. That's not really that many.


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