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Tretton says people don't respect confidentiality

Product leaks are incredibly frustrating occurrence that tech companies today must deal with on a regular basis. Employees leak images and specifications of coming products early. When the manufacturer needs to let third parties in on new devices, often the secret is only kept until the rep leaves the room. Leaks are great for fans of technology and gadgets because details emerge early and honestly many leaks are good for the companies making the leaked product as well.

Leaks were plentiful ahead of the Sony keynote at E3 earlier this month. Before the show even kicked off, details and an image of the PSP Go showed up online and trailers for upcoming Sony games Metal Gear Solid: Peace Walker and The Last Guardian were leaked.

Sony Computer Entertainment America head Jack Tretton isn't happy about the leaks and feels that they stole some of the thunder from the Sony E3 announcements. Tretton told CNBC, "People don't respect confidentiality in this industry. It's tough enough to keep a secret within your own company, much less when you speak to third parties."

He continued saying, "This is an industry that has trouble focusing on today. We want to constantly talk about tomorrow.... You have to prepare for people to know things in advance. The frustrating thing is they only know a part of the story and that opens up a lot of conjecture and misinformation that ultimately waters down the reality when you roll it out."

Many fans of Sony may have been more likely to pay attention to the E3 press briefings after the leaks to see if the new products were real or not. GameDaily reports that Tretton is optimistic about the PSP Go and its chances in the market.

Tretton said, "At the end of the day, the iPhone is a phone. At the end of the day, we're a game system.... If the iPhone gets you interested in gaming, that's good for me, because it gives me a chance to sell you a PSP."

One of the things Sony announced at E3 that didn’t get leaked prior to the show was the new motion control technology. Some of the rumors that were circulated about new products and offerings being announced at E3 proved false like a slim PS3 and a price cut on the PS3.

Game developers and consumers have been calling for Sony to chop the price of its PS3 console, the most expensive gaming console on the market by a wide margin. Speaking about PS3 pricing Tretton said, "I can't remember a day that people who have no stake in the profitability of our company have not called for a price cut. I think everybody but us would love to see it given away for free." He continued, "We'll do everything we can do to make our pricing relevant. But remember cheapest isn't always the most successful. It's what you get for your dollar."

Sony continues to press the point that the PS3 is more than a mere gaming console. The PS3 Blu-ray is one of the better Blu-ray players out there thanks to its ability to be upgraded as new Blu-ray features are released. Most standalone Blu-ray players can’t be upgraded with new features.



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RE: Owner of a PS3
By Hiawa23 on 6/15/2009 1:46:19 PM , Rating: 2
not sure how this turned into a PS3 fanboy thread, but I also own a PS3 as with all the consoles. The 360 is my favorite. I guess it depends on the gamer as all the nice additions the PS3 came with I really did not need, & the only thing I bought my 360s were a hdd, so all that extra stuff that the Sony fans claim you need to buy for it, you don't. MS doesn't get a pass from me for the RROD issue, but my 2 360s have been more reliable than both my PS1 & Ps2, both of those I had to replace. The PS3 is a great value if you need all that, but apparently the masses don't think so. The topic is about the PSP GO, I thought. Talking price, come this holiday season we will see if the masses rush out to buy the GO, I know I won't be one of them. Some say they see how the price is $250, well, I & many analysts don't, infact many are saying the Go doesn't cost Sony anymore to make than the $169 PSP that they are making money on as the umd drive vs 16gig ram cancels each other out, & seems like this is nothing more than gouge to customers. If you see this as a great value, more power to you, that's what Sony is hoping for.


RE: Owner of a PS3
By deeznuts on 6/15/2009 7:42:31 PM , Rating: 2
quote:
The PS3 is a great value if you need all that, but apparently the masses don't think so.
The masses that have bought more than 20 million despite being twice as expensive as the cheapest console which had a year headstart with no competition?

Sony isn't going to win this generation but lets not make silly arguments.

I have all 3 and the Ps3 is my favorite. I've only liked 4 games on my 360 so far, Fable II was ok, Mass Effect was fun (but flawed) and Gears. That's it. I've tried many through gamefly but the other games just don't do it for me.

At least I play the 360 though. The Wii literally sits in my drawer uninstalled.

I found it easier to just buy all 3 then to sit and bicker about which were superior. But I will say the Wii will probably stay in the drawer for a little while more.


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