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Ready or not, digital is here to stay

Today is the big day for Americans still clinging to analog TVs and rabbit ears. For those folks that haven't already picked up a DTV converter box to translate the new digital signals, their TVs will now be relegated to useless lumps of plastic, metal, and glass.

The switch to DTV was supposed to take place on February 17, but Congress passed legislation to delay the switch until June 12 under the guidance of President Obama. The delay also gave the government additional time to disperse an additional $650 million USD in DTV coupons to Americans who still hadn't purchased a converter box.

Despite the extra time afforded to Americans to prepare for the DTV switch, additional funds for DTV coupons, and free assistance provided to setup converter boxes, the New York Times reported that roughly 2 million households will still be unprepared for today's switchover.

For those using cable, satellite, or digital TVs with an antenna, you have nothing to worry about -- your TV programming will be unaffected.

For more information on the DTV switch, you can check out the official website here.

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By omnicronx on 6/12/2009 10:48:44 AM , Rating: 2
but they don't have enough of a handle in what goes on in various markets because their methods of gathering data seem to skip many households.
Well of course it does, its all based on stats, its not like they actually know what every single household is watching, anyone involved in the program has special boxes setup on their TV's. I have a Nielsen ratings box, they go around every area and find people from certain demographics. Its setup per user in the household too, so they know exactly who is watching what. Its not like they select people at random. In fact the person who came to sign me up went through my apartment and put her head to the doors to see if she could make out the voices just to make sure (I actually caught her doing it as I heard someone at the door). While not perfect, it does give a nice picture. They also pay you 200 dollars up front and 25$ each time you upgrade a piece of hardware on your TV. This way not only those that watch TV 24/7 will be interested, everyone likes free money.

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