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Rumors say PS3 will drop $100 to coincide with Madden NFL's August launch

As the global economy continues to remain weak, most markets are seeing sales at the lowest point in many years. Even the stalwart video game industry is seeing sales figures decline in the face of the economic recession.

Console sales are directly tied to software sales and many game publishers are putting pressure on Sony to drop the price of its PS3 console. The PS3 is by far the most expensive game console on the market that is currently dominated by the lower priced Nintendo Wii.

Sony maintains that no price cuts are coming on the console and some industry analysts say that Sony simply can’t cut the price of the PS3 considering that the console is still a money loser for the company. Rumors of price cuts on the PS3 continue to circulate as fast as Sony can deny price cuts are coming.

The latest rumor comes from IndustryGamers who cites industry sources that claim a price cut on the PS3 is coming in August to coincide with the launch of the latest Madden NFL game. If the rumors are to be believed this time, the price cut would be significant at $100.

The price cut is said to be coming mid-August shortly before the August 18 launch of Madden. Sterne Agee analyst Arvind Bhatia said, "The industry is alive and well. While software sales for the first half of 2009 are expected to be down mid-single-digits, we believe the second half, in contrast, will likely be up 10% to 15% driven by a robust lineup, easier comparisons and potential price cut(s)."

Sales of game hardware and software are predicted to have drop another 17% in May. If Sony cuts the price on its PS3, odds are Microsoft and Nintendo would cut prices on their consoles as well. Price cuts could be the catalyst that the gaming industry needs to pull out of its sales nosedive.

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By Jay2tall on 6/10/2009 10:23:51 AM , Rating: 2
I am currently an avid PC gamer. I never liked First Person Shooters or Real Time Strategies on a console. I currently have a PS2 for guitar hero and a few other games like GT4. I'm not ready to throw $400 at a new console and need to purchase a $50 controller and additional games. $500 right off the bat. If they dropped their price to $299 I think MANY people would jump onboard with the PS3. Look at the PS2, they are STILL selling games for it like 7 years after it launched. It's an investment. So they loose $150 per console, but once they are out there, people will buy BluRay DVD's and games. I saw a few photos of a NEW slim PS3 with a 120GB HD. Rumor has it they did a die shrink to the cell processor, which would reduce cost, and possibly save on a few other areas of manufacturing. If that is what it takes to make it $299, so be it. I'd really like to have a PS3 for BluRay movies and my racing, fighting games. But to me $400 isn't worth it. $100 is a controller and a game.

By afkrotch on 6/11/2009 3:05:45 AM , Rating: 2
How much did you dump onto your computer to play games? Also why would you need to purchase a controller if it comes with one? Also of course you'll need to purchase games. Just like you would with any other console or PC. Sometimes you get a game with a vidcard or something, but they are either crap or the vidcard alone costs as much as a console.

Me, I'm a gamer. PC, 360, PSP, and PS3. Everything has it's plus and minus. I get my 2D fighter action on consoles, as they suck on PC and I would have to get a controller for it, if I felt like playing on a PC.

"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
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