backtop


Print 41 comment(s) - last by initialised.. on Jun 11 at 4:24 PM

Rumors say PS3 will drop $100 to coincide with Madden NFL's August launch

As the global economy continues to remain weak, most markets are seeing sales at the lowest point in many years. Even the stalwart video game industry is seeing sales figures decline in the face of the economic recession.

Console sales are directly tied to software sales and many game publishers are putting pressure on Sony to drop the price of its PS3 console. The PS3 is by far the most expensive game console on the market that is currently dominated by the lower priced Nintendo Wii.

Sony maintains that no price cuts are coming on the console and some industry analysts say that Sony simply can’t cut the price of the PS3 considering that the console is still a money loser for the company. Rumors of price cuts on the PS3 continue to circulate as fast as Sony can deny price cuts are coming.

The latest rumor comes from IndustryGamers who cites industry sources that claim a price cut on the PS3 is coming in August to coincide with the launch of the latest Madden NFL game. If the rumors are to be believed this time, the price cut would be significant at $100.

The price cut is said to be coming mid-August shortly before the August 18 launch of Madden. Sterne Agee analyst Arvind Bhatia said, "The industry is alive and well. While software sales for the first half of 2009 are expected to be down mid-single-digits, we believe the second half, in contrast, will likely be up 10% to 15% driven by a robust lineup, easier comparisons and potential price cut(s)."

Sales of game hardware and software are predicted to have drop another 17% in May. If Sony cuts the price on its PS3, odds are Microsoft and Nintendo would cut prices on their consoles as well. Price cuts could be the catalyst that the gaming industry needs to pull out of its sales nosedive.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Price
By sc3252 on 6/10/2009 5:22:35 AM , Rating: 2
This is actually the reason why I haven't bought a "nextgen" console. The games make the console more expensive then upgrading a pc every other year. Most of the games I can buy on the pc for $30-40 still retail for $60 on a ps3 or xbox360. I tried really hard to rationalize after getting an hd tv, but the prices just don't go down on consoles making them a poor choice for value gamers.


RE: Price
By Hiawa23 on 6/10/2009 10:03:01 AM , Rating: 2
This is actually the reason why I haven't bought a "nextgen" console. The games make the console more expensive then upgrading a pc every other year. Most of the games I can buy on the pc for $30-40 still retail for $60 on a ps3 or xbox360. I tried really hard to rationalize after getting an hd tv, but the prices just don't go down on consoles making them a poor choice for value gamers.

I get my games for both the PS3 & 360 in the $30-40 or less. You have plenty of options, some just need to use em. Day 1 games are not $49 or $59 from Gamefly


"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki