Print 41 comment(s) - last by initialised.. on Jun 11 at 4:24 PM

Rumors say PS3 will drop $100 to coincide with Madden NFL's August launch

As the global economy continues to remain weak, most markets are seeing sales at the lowest point in many years. Even the stalwart video game industry is seeing sales figures decline in the face of the economic recession.

Console sales are directly tied to software sales and many game publishers are putting pressure on Sony to drop the price of its PS3 console. The PS3 is by far the most expensive game console on the market that is currently dominated by the lower priced Nintendo Wii.

Sony maintains that no price cuts are coming on the console and some industry analysts say that Sony simply can’t cut the price of the PS3 considering that the console is still a money loser for the company. Rumors of price cuts on the PS3 continue to circulate as fast as Sony can deny price cuts are coming.

The latest rumor comes from IndustryGamers who cites industry sources that claim a price cut on the PS3 is coming in August to coincide with the launch of the latest Madden NFL game. If the rumors are to be believed this time, the price cut would be significant at $100.

The price cut is said to be coming mid-August shortly before the August 18 launch of Madden. Sterne Agee analyst Arvind Bhatia said, "The industry is alive and well. While software sales for the first half of 2009 are expected to be down mid-single-digits, we believe the second half, in contrast, will likely be up 10% to 15% driven by a robust lineup, easier comparisons and potential price cut(s)."

Sales of game hardware and software are predicted to have drop another 17% in May. If Sony cuts the price on its PS3, odds are Microsoft and Nintendo would cut prices on their consoles as well. Price cuts could be the catalyst that the gaming industry needs to pull out of its sales nosedive.

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RE: Yeah right
By StevoLincolnite on 6/9/2009 1:38:20 PM , Rating: 2
Nintendo hasn't needed to drop it's price, it's been selling like hot-cakes since it's inception practically, plus it has made money on every console sold.

RE: Yeah right
By smackababy on 6/9/2009 2:02:09 PM , Rating: 2
I estimate Nintendo is about to hit the saturation point where everyone in the world who wants a Wii has one. They have got to be close.

RE: Yeah right
By Sanity on 6/9/2009 3:17:10 PM , Rating: 2
I've only had two reasons for not getting a Wii yet. First, there haven't been any "I have got to play that" games for it. Second, the damn thing is bright white, which would look like crap next to the rest of my black electronic equipment. That may seem like a poor excuse, but already having a PS3 and 360, (both black) I was in no big rush to get a Wii.

With the release of the black Wii that was announced, I may go ahead and get it. I'd bet there are quite a few people who will buy a black Wii, that either didn't buy the white one, or would rather have a black one than the white one they got. I think Nintendo has plenty of selling left to do.

I also think the PS3 will start selling like crazy with a $100 price cut.

RE: Yeah right
By Manch on 6/9/2009 4:59:03 PM , Rating: 2
The Black Wii: It's not too boku!

Seriously tho, all my electronic gear is different colors, and it does look like crap. I'm probably going to paint them to match.

RE: Yeah right
By inperfectdarkness on 6/9/2009 9:31:33 PM , Rating: 2
or you just put them all in an entertainment center with tinted glass. problem solved.

RE: Yeah right
By inperfectdarkness on 6/9/2009 9:47:09 PM , Rating: 2
on 2nd

it actually gives me a stiffy seeing all my nintendo's lined up in chronological order in front of my tv.

RE: Yeah right
By wempa on 6/11/2009 8:52:08 AM , Rating: 2
I don't know about that. The original PS2 sold like 100 million units. The Wii is not even close to that. However, the numbers show that the Wii does not have a high "attach rate". That means that most people are buying a Wii, but very few games and/or accessories for it. So, while the Wii is selling more consoles, the PS3 and Xbox 360 are selling more of everything else.

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