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Print 41 comment(s) - last by initialised.. on Jun 11 at 4:24 PM

Rumors say PS3 will drop $100 to coincide with Madden NFL's August launch

As the global economy continues to remain weak, most markets are seeing sales at the lowest point in many years. Even the stalwart video game industry is seeing sales figures decline in the face of the economic recession.

Console sales are directly tied to software sales and many game publishers are putting pressure on Sony to drop the price of its PS3 console. The PS3 is by far the most expensive game console on the market that is currently dominated by the lower priced Nintendo Wii.

Sony maintains that no price cuts are coming on the console and some industry analysts say that Sony simply can’t cut the price of the PS3 considering that the console is still a money loser for the company. Rumors of price cuts on the PS3 continue to circulate as fast as Sony can deny price cuts are coming.

The latest rumor comes from IndustryGamers who cites industry sources that claim a price cut on the PS3 is coming in August to coincide with the launch of the latest Madden NFL game. If the rumors are to be believed this time, the price cut would be significant at $100.

The price cut is said to be coming mid-August shortly before the August 18 launch of Madden. Sterne Agee analyst Arvind Bhatia said, "The industry is alive and well. While software sales for the first half of 2009 are expected to be down mid-single-digits, we believe the second half, in contrast, will likely be up 10% to 15% driven by a robust lineup, easier comparisons and potential price cut(s)."

Sales of game hardware and software are predicted to have drop another 17% in May. If Sony cuts the price on its PS3, odds are Microsoft and Nintendo would cut prices on their consoles as well. Price cuts could be the catalyst that the gaming industry needs to pull out of its sales nosedive.



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RE: Yeah right
By Aquila76 on 6/9/2009 1:09:16 PM , Rating: 1
Sony just stated at E3 that they would not drop the price (see below). This article is BS of the stankiest order.

http://www.dailytech.com/Sony+Says+no+PS3+Price+Cu...


RE: Yeah right
By omnicronx on 6/9/2009 1:40:41 PM , Rating: 2
As posters already pointed out, Sony is not going to officially tell everyone there will be a pricedrop 3 months from now. Otherwise nobody is going to buy a PS3 until then, which is exactly what lowering the price is suppose to jumpstart. I would not take either comment seriously, the sony Rep is not going to tell the truth regardless, and the source mentioned in this article cannot be verified.


RE: Yeah right
By nevermore781 on 6/9/2009 6:16:41 PM , Rating: 2
yep. Ive said all along since the PS3 came out that im waiting for an official price drop of about 100 bucks or so. Sony officially announcing a price drop this early would have been like ATT saying 3 months ago "We're officially going to have an iphone for 99 bucks at WWDC, just wait to buy it."


RE: Yeah right
By Belard on 6/10/2009 3:03:17 AM , Rating: 2
Same with everyone else... like XBOX's pricedrop... new video card price cuts, etc etc..

It'll happen when it happens. We'll get about 1~5 days warning when the SONY makes it official to their sales channels so they can prep the ADS for their circulars.


RE: Yeah right
By initialised on 6/11/2009 4:24:07 PM , Rating: 2
Sony's real competitor is the standalone BluRay player. Until the last few months I hadn't seen any decent ones for less than a PS3. Now many are moving to 60% cheaper than the PS3 but like PS3 games there doesn't seem to be a price drop in HD films.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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