Print 41 comment(s) - last by initialised.. on Jun 11 at 4:24 PM

Rumors say PS3 will drop $100 to coincide with Madden NFL's August launch

As the global economy continues to remain weak, most markets are seeing sales at the lowest point in many years. Even the stalwart video game industry is seeing sales figures decline in the face of the economic recession.

Console sales are directly tied to software sales and many game publishers are putting pressure on Sony to drop the price of its PS3 console. The PS3 is by far the most expensive game console on the market that is currently dominated by the lower priced Nintendo Wii.

Sony maintains that no price cuts are coming on the console and some industry analysts say that Sony simply can’t cut the price of the PS3 considering that the console is still a money loser for the company. Rumors of price cuts on the PS3 continue to circulate as fast as Sony can deny price cuts are coming.

The latest rumor comes from IndustryGamers who cites industry sources that claim a price cut on the PS3 is coming in August to coincide with the launch of the latest Madden NFL game. If the rumors are to be believed this time, the price cut would be significant at $100.

The price cut is said to be coming mid-August shortly before the August 18 launch of Madden. Sterne Agee analyst Arvind Bhatia said, "The industry is alive and well. While software sales for the first half of 2009 are expected to be down mid-single-digits, we believe the second half, in contrast, will likely be up 10% to 15% driven by a robust lineup, easier comparisons and potential price cut(s)."

Sales of game hardware and software are predicted to have drop another 17% in May. If Sony cuts the price on its PS3, odds are Microsoft and Nintendo would cut prices on their consoles as well. Price cuts could be the catalyst that the gaming industry needs to pull out of its sales nosedive.

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Yeah right
By Crusty on 6/9/2009 12:54:43 PM , Rating: -1
How many times has this been rumored on and how many times has it actually happened? I'll believe it when I see the prices myself.

**DISCLAIMER** I didn't actually read the article...

RE: Yeah right
By smackababy on 6/9/2009 1:02:47 PM , Rating: 2
Granted, if I was in any marketing posistion I would never announce a price cut months before I did one. It makes perfect sense to deny cuts, then make them. Why halt all sales of whatever you're selling until you cut the price?

btw, I didn't read the article either.

RE: Yeah right
By Danger D on 6/9/2009 1:06:02 PM , Rating: 4
You don't need to read it. The headline pretty much offers as much detail as the article.

RE: Yeah right
By zaki on 6/9/2009 1:37:53 PM , Rating: 4
yeah dailytech insists on writing a god damn history essay before getting to the bloody news....didnt used be this way...was to the point, must be having some literary insecurity about their reporting....what a pity

RE: Yeah right
By geddarkstorm on 6/9/2009 3:36:42 PM , Rating: 3
If you want straight up news, go to Reuters. What Dailytech seems to try to do is actually add some analysis to the article. If it succeeds well in your opinion or not, is completely up to you.

I like it: history and perspective added to current events sheds a lot more light on both what's happening and where things might go. Of course, for PS3 price cut rumors, that isn't important to me, hah.

RE: Yeah right
By Danger D on 6/11/2009 11:53:56 AM , Rating: 2
Uh, yeah, that is what I was expressing. My opinion that in this case they did not succeed.

I don't want straight up news; I want DailyTech to offer a little more here than just a headline with window dressing. You're arguing against a point I didn't make.

RE: Yeah right
By KingstonU on 6/9/2009 1:06:01 PM , Rating: 2
The 360 and PS3 have had numerous price cuts and change of skus in the least 2-3 years. But has Nintendo dropped the price of the Wii or changed the sku at all since it's introduction?

RE: Yeah right
By StevoLincolnite on 6/9/2009 1:38:20 PM , Rating: 2
Nintendo hasn't needed to drop it's price, it's been selling like hot-cakes since it's inception practically, plus it has made money on every console sold.

RE: Yeah right
By smackababy on 6/9/2009 2:02:09 PM , Rating: 2
I estimate Nintendo is about to hit the saturation point where everyone in the world who wants a Wii has one. They have got to be close.

RE: Yeah right
By Sanity on 6/9/2009 3:17:10 PM , Rating: 2
I've only had two reasons for not getting a Wii yet. First, there haven't been any "I have got to play that" games for it. Second, the damn thing is bright white, which would look like crap next to the rest of my black electronic equipment. That may seem like a poor excuse, but already having a PS3 and 360, (both black) I was in no big rush to get a Wii.

With the release of the black Wii that was announced, I may go ahead and get it. I'd bet there are quite a few people who will buy a black Wii, that either didn't buy the white one, or would rather have a black one than the white one they got. I think Nintendo has plenty of selling left to do.

I also think the PS3 will start selling like crazy with a $100 price cut.

RE: Yeah right
By Manch on 6/9/2009 4:59:03 PM , Rating: 2
The Black Wii: It's not too boku!

Seriously tho, all my electronic gear is different colors, and it does look like crap. I'm probably going to paint them to match.

RE: Yeah right
By inperfectdarkness on 6/9/2009 9:31:33 PM , Rating: 2
or you just put them all in an entertainment center with tinted glass. problem solved.

RE: Yeah right
By inperfectdarkness on 6/9/2009 9:47:09 PM , Rating: 2
on 2nd

it actually gives me a stiffy seeing all my nintendo's lined up in chronological order in front of my tv.

RE: Yeah right
By wempa on 6/11/2009 8:52:08 AM , Rating: 2
I don't know about that. The original PS2 sold like 100 million units. The Wii is not even close to that. However, the numbers show that the Wii does not have a high "attach rate". That means that most people are buying a Wii, but very few games and/or accessories for it. So, while the Wii is selling more consoles, the PS3 and Xbox 360 are selling more of everything else.

RE: Yeah right
By Aquila76 on 6/9/2009 1:09:16 PM , Rating: 1
Sony just stated at E3 that they would not drop the price (see below). This article is BS of the stankiest order.

RE: Yeah right
By omnicronx on 6/9/2009 1:40:41 PM , Rating: 2
As posters already pointed out, Sony is not going to officially tell everyone there will be a pricedrop 3 months from now. Otherwise nobody is going to buy a PS3 until then, which is exactly what lowering the price is suppose to jumpstart. I would not take either comment seriously, the sony Rep is not going to tell the truth regardless, and the source mentioned in this article cannot be verified.

RE: Yeah right
By nevermore781 on 6/9/2009 6:16:41 PM , Rating: 2
yep. Ive said all along since the PS3 came out that im waiting for an official price drop of about 100 bucks or so. Sony officially announcing a price drop this early would have been like ATT saying 3 months ago "We're officially going to have an iphone for 99 bucks at WWDC, just wait to buy it."

RE: Yeah right
By Belard on 6/10/2009 3:03:17 AM , Rating: 2
Same with everyone else... like XBOX's pricedrop... new video card price cuts, etc etc..

It'll happen when it happens. We'll get about 1~5 days warning when the SONY makes it official to their sales channels so they can prep the ADS for their circulars.

RE: Yeah right
By initialised on 6/11/2009 4:24:07 PM , Rating: 2
Sony's real competitor is the standalone BluRay player. Until the last few months I hadn't seen any decent ones for less than a PS3. Now many are moving to 60% cheaper than the PS3 but like PS3 games there doesn't seem to be a price drop in HD films.

"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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