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Tesla Motors' Los Angeles store

The upcoming "Model S"

The Tesla Roadster
As GM and Chrysler close dealerships, Tesla seeks to expand into new regional markets

Almost all car manufacturers have been affected by the global recession, but Tesla Motors is sticking to its expansion plans. The innovative electric car manufacturer plans to open seven new stores this summer which will expand its sales into new regional areas. Unlike most companies which have a dealership network, Tesla will own all of its sales and service centers, enabling strong price and service control.

Tesla currently has two stores open; one in Silicon Valley and another in west Los Angeles. The first new stores will open in New York City, Seattle, and Chicago. It is not a coincidence that these are major metropolitan areas with strong environmental movements. Tesla's NYC store will be located in the trendy Chelsea Art District of Manhattan, while Seattle's South Lake Union neighborhood (heavily invested in by Microsoft's Paul Allen and his Vulcan Real Estate arm) and Chicago's West Town will host the new stores.

These first five stores are located in states that either have sales tax exemptions on hybrids and electric vehicles or are considering legislation authorizing them. For example, Washington state has a sales tax exemption all battery-electric hybrids and plug-in hybrid electric vehicles. These incentives are on top of a $7,500 US Federal Tax Credit, which fully applies to all Tesla vehicles.

International expansion will come with a new store in London, England, followed by stores in Munich, Germany, and the Principality of Monaco. The Monaco store will also target customers in nearby France, Switzerland, and Italy. Potential customers from the nearby Czech Republic and Austria may also seek out the Munich store. The city of London is an obvious choice for a store due to its congestion charge, a fee based system to raise funds from drivers for its massive transportation infrastructure. Hybrid and electric vehicles are required to register, but are given a 100% discount. Tesla's first European deliveries are scheduled for this summer as well.

A Miami store will open later this summer to serve customers in Florida. Tesla is considering locations for its first Canadian store in Toronto, as well as possible sites for a store in Washington, D.C. Other locations will follow to serve other major metropolitan markets.

Tesla Motors has conducted research into retail design, and claims to have taken "showroom cues from Apple, Starbucks and other customer-focused retailers". All of their stores feature computers with free Internet access to while away time during maintenance, which is brief due to the simplified design of its electric architecture. Most maintenance is spent on brake inspections, although the occasional recall and powertrain upgrade will take longer.

"We are rethinking almost every aspect of the automobile - from the powertrain to
the customer experience, both online and in our stores," said Elon Musk, Tesla's CEO.

The stores might be a little bare since more than 500 customers are still waiting for their own Tesla Roadster, the company's sole production vehicle. The Roadsters currently in stores are mostly prototype and engineering validation vehicles. Tesla is delivering 20 to 25 new Roadsters per week, after being assembled by Lotus in Hethel, England and finished in California. It recently delivered its 500th Roadster to Martin Tuchman, a New Jersey philanthropist who plans to charge his Roadster partly with solar energy thanks to photovoltaic panels he helped install throughout his hometown of Kingston, New Jersey.

Besides Tesla's Roadsters, the new stores will also sell and service the company's new Model S electric sports sedans when they enter production. More than 1,200 deposits have been placed for the Model S sedan, which will cost around $50,000 with the U.S. Federal Tax Credit.

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By Screwballl on 6/9/2009 12:06:39 PM , Rating: 0
GM, learn how to move with times....bring right products to market at the right time.

People WANT SUVs, trucks and mid to large size cars in North America. This is not Europe where these shitbox econo cars can be used to drive around a country that is about the same size or smaller than a single US state. When a longer trip means driving the equivalent of 1000 or more miles (think Amsterdam to Moscow, or Cairo to Frankfurt), we need vehicles with reasonable room and fuel economy we can live with. This also means there is that many more vehicles on the road so safety is a much more important aspect, another reason why larger vehicles sell better.

It is the US government under this asshattery liberal leadership that is forcing all this crap down our throats, when the general public does not want it. Give us the hybrid and alternative fuel SUVs, crossovers and trucks and we will buy them. Otherwise lets leave these underpowered overpriced hybrid crap cars in Europe.

By Screwballl on 6/9/2009 12:17:05 PM , Rating: 3
Forgot to add the stats I was going to add in.
For May 2009:

Vehicle - Units Sold - % Chg from May '08 - YTD 2009 - % Chg from YTD 2008

Ford F - Series PU 33,381 -22.3 143,717 -39.1
Chevrolet Silverado PU 31,463 -15.0 125,183 -36.5
Toyota Camry / Solara 31,325 -38.9 123,848 -37.5
Toyota Corolla / Matrix 23,576 -55.4 101,708 -33.2
Honda Accord 22,597 -48.3 107,088 -35.6
Honda Civic 20,723 -61.1 97,505 -40.9
Ford Fusion 19,786 9.4 66,585 -9.0
Chevrolet Impala 18,709 -21.4 63,756 -47.9
Nissan Altima 18,408 -46.5 80,078 -40.0
Ford Escape 16,391 -7.2 61,017 -20.7
Dodge Ram PU 15,516 -21.3 80,038 -29.0
Ford Focus 15,034 -53.9 56,781 -46.2
Honda CR-V 14,550 -27.1 65,197 -26.8
Chevrolet Malibu 14,098 -9.8 64,363 -12.7
Chevrolet Cobalt 12,764 -52.2 44,829 -52.0
Toyota RAV4 12,730 0.0 52,187 0.0
Honda Odyssey 12,127 -6.5 41,884 -30.2
Hyundai Sonata 11,059 -18.8 48,531 -1.1
Volkswagen Jetta 10,597 27.6 36,230 -3.2
GMC Sierra PU 10,272 -23.1 41,053 -42.0

Notice 5 of them are GM products, 4 are Ford... yet none of these are hybrids or alternative fuel based vehicles. If the Prius or other hybrids were what the public wanted then they would be showing somewhere in the top 20 or 30 of vehicles sold... yet almost half this list is trucks and SUVs.

Taken from and

By Spuke on 6/9/2009 2:26:53 PM , Rating: 2
Truck sales actually went up from April to May. Interesting.

By Screwballl on 6/9/2009 11:13:06 PM , Rating: 2
yep small car sales fell more than truck/SUV sales did... which means people are still prefer trucks and SUVs over cars

By vladio on 6/9/2009 11:20:56 PM , Rating: 2
seems...nice data..
but very hard to read.
little formatting will help...?
sure I can do it my self...
will be nice `to read`
...and Not... `de-coding`

By Spuke on 6/10/2009 1:11:53 PM , Rating: 2
but very hard to read.
Click on the first link on his post, the info is organized better there.

"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki

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