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The Chinese plan to increase the brand's international presence

DailyTech reported yesterday on GM's announcement that it had found a buyer for the Hummer brand of heavy utility vehicles.  The mystery buyer promised to take on the brand and help expand its international presence.  In the process it saved a number of jobs at Hummer plants and helped GM complete a major step toward moving out of bankruptcy.

Now the identity of the mystery buyer has been revealed.  Sichuan Tengzhong Heavy Industrial Machinery Company Ltd., a Chinese industrial firm, will be purchasing the brand and attempting to revive it.

States Yang Yi, chief executive of Tengzhong, "We plan to ... allow Hummer to innovate and grow in exciting new ways under the leadership and continuity of its current management team."

He did, however, hint at changes stating that the deal "will allow Hummer to better meet demand for new products such as more fuel-efficient vehicles in the U.S."

The companies hope to have the deal finalized by September.  The deal does not concern the military Hummer technology owned by defense contractor AM General, which licensed the brand name to GM for civilian vehicle purposes.  AM General will now, in turn, license the name to Sichuan Tengzhong, which will continue the civilian Hummer development.

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RE: They bought a Hummer...
By Moishe on 6/4/2009 1:04:29 PM , Rating: 2
It's a crying shame that people in the world today are so overly sensitive that we have to appease stupidity with a statement like "relax, I'm a chinaman".

What happened to benefit of the doubt?

On-topic, I think this is a good deal. Hummer is not a bad brand and if someone can make cash on the brand then they should. I hope they succeed.

RE: They bought a Hummer...
By mindless1 on 6/6/2009 3:03:26 PM , Rating: 2
Whatever happened to just not making racist jokes? I don't need to be continually reminded there is racism in the world, making jokes about it doesn't solve any problems it just makes people act as though they can drift further and further with shades of gray till they have managed to offend someone... which is easy to do, since it is usually a person of a different race making the comment so they aren't taking it personally while the person it's directed towards is.

RE: They bought a Hummer...
By mindless1 on 6/6/2009 3:07:07 PM , Rating: 2
I should put it another way. Do you walk up to a stranger and say "hey fvckhead" without an intention to cause strife? Some things are uncivilized, in bad taste, have no useful purpose. Racism is but one of those things, yet we need to recognize we're not alone on this planet, there's a lot to be said for getting along instead of saying whatever we do, someone should just put up with it or else they are overly sensitive.

"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

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