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The Chinese plan to increase the brand's international presence

DailyTech reported yesterday on GM's announcement that it had found a buyer for the Hummer brand of heavy utility vehicles.  The mystery buyer promised to take on the brand and help expand its international presence.  In the process it saved a number of jobs at Hummer plants and helped GM complete a major step toward moving out of bankruptcy.

Now the identity of the mystery buyer has been revealed.  Sichuan Tengzhong Heavy Industrial Machinery Company Ltd., a Chinese industrial firm, will be purchasing the brand and attempting to revive it.

States Yang Yi, chief executive of Tengzhong, "We plan to ... allow Hummer to innovate and grow in exciting new ways under the leadership and continuity of its current management team."

He did, however, hint at changes stating that the deal "will allow Hummer to better meet demand for new products such as more fuel-efficient vehicles in the U.S."

The companies hope to have the deal finalized by September.  The deal does not concern the military Hummer technology owned by defense contractor AM General, which licensed the brand name to GM for civilian vehicle purposes.  AM General will now, in turn, license the name to Sichuan Tengzhong, which will continue the civilian Hummer development.

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RE: Sad.
By mdogs444 on 6/3/2009 2:42:16 PM , Rating: -1
Pure opinionated post.

Show me the proof and data to back up your claims. I don't see Chevy selling more Aveo's than 1500's. I don't see them selling more minivans than Tahoe's.

Trucks and SUV's have been the cornerstone of their industry. The automakers don't profit off small cars enough to run a business. They were making $10-15k off of an SUV. Their lucky to make $500 off of an Aveo.

So if an automaker cannot sustain their business selling 3x more of Product A than Product B, with Product A at 10x the profit of Product B, then there is zero way they could have lasted as long as they did selling economy shit boxes.

I know you're yelling purely on emotion as most oil drilling liberals do...I'm sure you have some terrible image of your house under water on Nantucket or a polar bear walking around an oil field...but you're going to need some statistics, facts, proof, data....if you want to actually talk about the difference of whats real in this world...and whats emotion in your head.

RE: Sad.
By mdogs444 on 6/3/2009 2:59:07 PM , Rating: 1
I know you're yelling purely on emotion as most anti-oil drilling liberals do

Mean to add in ANTI

RE: Sad.
By fic2 on 6/3/2009 4:08:39 PM , Rating: 2
And your post isn't pure opinion? Since you posted your opinion first I'll let you show me proof that the automakers would have had a mix of cars and survived without a gov't bailout if CAFE wouldn't have existed.

I don't know why you think I am yelling - no caps except for where called for.

BTW, I am not a liberal and definitely not anti-oil.

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