Print 108 comment(s) - last by jconan.. on Jun 17 at 9:38 PM

The Chinese plan to increase the brand's international presence

DailyTech reported yesterday on GM's announcement that it had found a buyer for the Hummer brand of heavy utility vehicles.  The mystery buyer promised to take on the brand and help expand its international presence.  In the process it saved a number of jobs at Hummer plants and helped GM complete a major step toward moving out of bankruptcy.

Now the identity of the mystery buyer has been revealed.  Sichuan Tengzhong Heavy Industrial Machinery Company Ltd., a Chinese industrial firm, will be purchasing the brand and attempting to revive it.

States Yang Yi, chief executive of Tengzhong, "We plan to ... allow Hummer to innovate and grow in exciting new ways under the leadership and continuity of its current management team."

He did, however, hint at changes stating that the deal "will allow Hummer to better meet demand for new products such as more fuel-efficient vehicles in the U.S."

The companies hope to have the deal finalized by September.  The deal does not concern the military Hummer technology owned by defense contractor AM General, which licensed the brand name to GM for civilian vehicle purposes.  AM General will now, in turn, license the name to Sichuan Tengzhong, which will continue the civilian Hummer development.

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RE: They bought a Hummer...
By DASQ on 6/3/2009 11:34:59 AM , Rating: 2
I have never heard a single Chinese person refer to themselves as a 'Chinaman'.

RE: They bought a Hummer...
By Omega215D on 6/3/2009 11:44:45 AM , Rating: 4
You should get to know me... I am worse when around my friends (made up of people from various ethnicities). Instead of being angry with stereotypes I try to have fun with them.

RE: They bought a Hummer...
By lagomorpha on 6/3/2009 12:41:02 PM , Rating: 5
Taking racism seriously is absolutely the worst thing you can do because if you take it seriously then that means it matters. I'd rate you up if I hadn't already posted.

RE: They bought a Hummer...
By jconan on 6/17/2009 9:38:00 PM , Rating: 2
it's almost analogous to sayin the N word... strange as it is it's not offensive when said by the people who say the N word is offensive.

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