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The Chinese plan to increase the brand's international presence

DailyTech reported yesterday on GM's announcement that it had found a buyer for the Hummer brand of heavy utility vehicles.  The mystery buyer promised to take on the brand and help expand its international presence.  In the process it saved a number of jobs at Hummer plants and helped GM complete a major step toward moving out of bankruptcy.

Now the identity of the mystery buyer has been revealed.  Sichuan Tengzhong Heavy Industrial Machinery Company Ltd., a Chinese industrial firm, will be purchasing the brand and attempting to revive it.

States Yang Yi, chief executive of Tengzhong, "We plan to ... allow Hummer to innovate and grow in exciting new ways under the leadership and continuity of its current management team."

He did, however, hint at changes stating that the deal "will allow Hummer to better meet demand for new products such as more fuel-efficient vehicles in the U.S."

The companies hope to have the deal finalized by September.  The deal does not concern the military Hummer technology owned by defense contractor AM General, which licensed the brand name to GM for civilian vehicle purposes.  AM General will now, in turn, license the name to Sichuan Tengzhong, which will continue the civilian Hummer development.

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RE: Sad.
By codeThug on 6/3/2009 9:39:36 AM , Rating: 3
The latest hummer is nothing more than a GM truck frame with a stupid fake looking military top on it. It shares none of the technology that made the HumVee what it is.

RE: Sad.
By mdogs444 on 6/3/09, Rating: 0
RE: Sad.
By lagomorpha on 6/3/2009 11:38:46 AM , Rating: 5
I think he was referring to the independent suspension with portal axles all around that gives the H1 its legendary ground clearance and possibly the diesel engine that makes it feasible to drive without spending more time at the pump than on the street. The live axle on the H2 and H3 tends to get caught up on things when off-road. Oh what's that no one has ever taken an H2 or H3 on anything more challenging than a gravel driveway? Useless garbage desired only by people that want to advertise "hey everyone I must have lots of money because I just spend $75k on a truck that should be worth <$30k".

RE: Sad.
By sgw2n5 on 6/3/2009 11:42:40 AM , Rating: 5
Well... to be fair, if a person has more dollars than sense coupled with a tragically small penis... the H2 might be worthwhile.

RE: Sad.
By Spuke on 6/3/2009 1:59:15 PM , Rating: 3
Well... to be fair, if a person has more dollars than sense coupled with a tragically small penis... the H2 might be worthwhile.
Those with heads made of glass should not throw stones.

RE: Sad.
By mdogs444 on 6/3/09, Rating: -1
RE: Sad.
By grandpope on 6/3/2009 12:05:43 PM , Rating: 5
No GM Hummer can compare with the A-Team van.

RE: Sad.
By magreen on 6/4/2009 6:50:49 AM , Rating: 2
I love it when a plan comes together.

RE: Sad.
By nafhan on 6/3/2009 11:23:20 AM , Rating: 2
I think the H1 is the pretty much the same as the military humvee.
You're correct about the H2 and H3, though (where the majority of sales have probably been).

RE: Sad.
By 67STANG on 6/3/2009 4:51:44 PM , Rating: 2
Actually, the H1 is a GMC Yukon with different body panels...

In all honesty, I scooped this article yesterday by "revealing who the mystery buyer" was in the previous Hummer thread. Was a new article really needed for this?

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