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The Chinese plan to increase the brand's international presence

DailyTech reported yesterday on GM's announcement that it had found a buyer for the Hummer brand of heavy utility vehicles.  The mystery buyer promised to take on the brand and help expand its international presence.  In the process it saved a number of jobs at Hummer plants and helped GM complete a major step toward moving out of bankruptcy.

Now the identity of the mystery buyer has been revealed.  Sichuan Tengzhong Heavy Industrial Machinery Company Ltd., a Chinese industrial firm, will be purchasing the brand and attempting to revive it.

States Yang Yi, chief executive of Tengzhong, "We plan to ... allow Hummer to innovate and grow in exciting new ways under the leadership and continuity of its current management team."

He did, however, hint at changes stating that the deal "will allow Hummer to better meet demand for new products such as more fuel-efficient vehicles in the U.S."

The companies hope to have the deal finalized by September.  The deal does not concern the military Hummer technology owned by defense contractor AM General, which licensed the brand name to GM for civilian vehicle purposes.  AM General will now, in turn, license the name to Sichuan Tengzhong, which will continue the civilian Hummer development.



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They bought a Hummer...
By Omega215D on 6/3/2009 9:22:16 AM , Rating: 2
Being that they're Chinese they're definitely compensating for something =D

(relax I'm Chinaman)

Looks like they don't have to resort to making Land Rover knock-offs...




RE: They bought a Hummer...
By DASQ on 6/3/2009 11:34:59 AM , Rating: 2
I have never heard a single Chinese person refer to themselves as a 'Chinaman'.


RE: They bought a Hummer...
By Omega215D on 6/3/2009 11:44:45 AM , Rating: 4
You should get to know me... I am worse when around my friends (made up of people from various ethnicities). Instead of being angry with stereotypes I try to have fun with them.


RE: They bought a Hummer...
By lagomorpha on 6/3/2009 12:41:02 PM , Rating: 5
Taking racism seriously is absolutely the worst thing you can do because if you take it seriously then that means it matters. I'd rate you up if I hadn't already posted.


RE: They bought a Hummer...
By jconan on 6/17/2009 9:38:00 PM , Rating: 2
it's almost analogous to sayin the N word... strange as it is it's not offensive when said by the people who say the N word is offensive.


RE: They bought a Hummer...
By ChugokuOtaku on 6/3/2009 2:55:14 PM , Rating: 2
Well, comrade, this reminds me of Lenovo buying the Thinkpad trademark.

Can't establish your own? buy one!

frankly speaking, hummers simply look retarded on the streets of China, especially with drivers who are so full of themselves, thinking they can run over everyone else driving sub 2 litre engines


RE: They bought a Hummer...
By rudy on 6/3/2009 3:12:51 PM , Rating: 3
This is part of why China will be so successful because unlike Japan they are not dead set on home growing everything. They are perfectly willing to buy an established brand. This does have a benifit you know, if they had tried to make a competitor it would probably have cost them lots of money and they would still be competing which would make it harder to take market share. By purchasing hummer they get a ready to go and produce product, do not increase the number of competitors and can eventually move it anywhere they want. My guess is the hummer brand is already viewed as a nice luxury item in China.

The real problem I have is that the big 3 should probably realize that they will no way be able to compete with cheaper labor in the developing world and IMO they should be moving the other way toward going with high end high quality products the way Mercedes and BMW have done in the US. Instead they are all selling off their high end brands and going to small cheap cars which anyone could easily produce.


RE: They bought a Hummer...
By lagomorpha on 6/4/2009 12:50:57 AM , Rating: 2
Not to mention Chinese branding doesn't exactly create a lot of consumer confidence. Would you drive/trust something called a Dongfeng Motor Mengshi?


RE: They bought a Hummer...
By mindless1 on 6/6/2009 2:59:54 PM , Rating: 2
Then GM is competing with these higher end brands which they already were with Cadillac. Building more luxury vehicles overlooks an important factor, your customers have to be able to afford them, their incomes don't rise magically by making a more expensive product.


RE: They bought a Hummer...
By Moishe on 6/4/2009 1:04:29 PM , Rating: 2
It's a crying shame that people in the world today are so overly sensitive that we have to appease stupidity with a statement like "relax, I'm a chinaman".

What happened to benefit of the doubt?

On-topic, I think this is a good deal. Hummer is not a bad brand and if someone can make cash on the brand then they should. I hope they succeed.


RE: They bought a Hummer...
By mindless1 on 6/6/2009 3:03:26 PM , Rating: 2
Whatever happened to just not making racist jokes? I don't need to be continually reminded there is racism in the world, making jokes about it doesn't solve any problems it just makes people act as though they can drift further and further with shades of gray till they have managed to offend someone... which is easy to do, since it is usually a person of a different race making the comment so they aren't taking it personally while the person it's directed towards is.


RE: They bought a Hummer...
By mindless1 on 6/6/2009 3:07:07 PM , Rating: 2
I should put it another way. Do you walk up to a stranger and say "hey fvckhead" without an intention to cause strife? Some things are uncivilized, in bad taste, have no useful purpose. Racism is but one of those things, yet we need to recognize we're not alone on this planet, there's a lot to be said for getting along instead of saying whatever we do, someone should just put up with it or else they are overly sensitive.


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