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Microsoft Steve Balmer gets pumped up about SYNC and his new Ford Fusion Hybrid, courtesy of Ford CEO Alan Mullaly, and in celebration of one million SYNC vehicles produced.  (Source: Autoblog)
Microsoft CEO Steve Ballmer is thrilled to be getting his new Ford Fusion

In the realm of automotive sales, exclusive features often provide an important means of differentiating oneself from the competition.  GM has OnStar and Ford has its SYNC functionality, a hot feature which allows for the integration of mobile phones and portable media players with Ford vehicles among other things.  The feature was developed by software giant Microsoft in close collaboration with Ford, and is featured in many new Ford models, including the sleek and fuel efficient Ford Fusion hybrid.

The Ford and Microsoft partnership proved a match made in heaven and 80 percent of Ford's vehicles now feature the system.  An update is on the way as well which is set to add turn-by-turn uploadable directions and more to the SYNC interface. 

The system has been driving sales and has helped Ford likely be the only domestic automaker to avoid bankruptcy and government regulation.  As a special thank you to Microsoft, Ford delivered Microsoft CEO and Detroit native Steve Ballmer a pale blue 2010 Ford Fusion hybrid, the millionth vehicle produce with Sync onboard according to Autoblog.

Ford CEO Alan Mulally personally delivered the new car to Mr. Ballmer.  His purchase may have been largely a symbolic gesture, but the fun thing is Mr. Ballmer seemed genuinely excited.  Of course, this isn't entirely surprising -- the Fusion is a very well-designed vehicle, rated an impressive 41 mpg, with many users report much higher mileages thanks to the car's aggressive fuel-saving strategies.  Mr. Mulally pledged to "continue to innovate and expand the capability of SYNC by integrating even more new technologies that fit our customers' lifestyles."

Currently SYNC offers navigation and entertainment systems, and a feature called 911 Assist, which calls emergency services in the event of an accident (similar to GM's OnStar).



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RE: lol
By mondo1234 on 5/29/2009 12:15:44 AM , Rating: -1
I think your blood alchohol is higher than your IQ.
quote:
you're even more dense than I first suspected

and
quote:
Sorry, that the obvious implicatoin wasn't crystal clear for you

Your point wouldn't be clearer even if you knew how to spell the word "implication".
quote:
You have to look at the plain facts. Many of the dealerships that are closing are defined as "under performing". That means most of these dealerships are in rural areas-- which lean towards buying American. If Chrysler and GM are even further away from the consumers, but Ford is around, who do you think will get the business?

So if two of the three brands were under performing in rural America, Ford would be the shining star prior to the economic downturn....
Why did Ford go to look for a loan anyway? According to you, they were taking away all the business from the underperformers.
Also, according to your "logic", it should be Toyota, Nissan, and Honda, that were the under performers in these areas (since they tend to buy American anyway) Why are they not closing dealers in the same fashion as GM?


RE: lol
By 67STANG on 5/29/2009 12:38:23 AM , Rating: 3
Ahhh, the slip of keystroke makes your argument? I suppose that's a good Plan B for you.

Ford went to Washington to support the other domestic auto makers. They also (wisely) secured a $9 billion loan in an uncertain time when borrowing money is increasingly difficult. If you were in their spot, you would do the same. If they don't have to use it, then all the better. You know what? They likely won't have to.

GM and Chrysler are closing dealerships while Toyota, Nissan, Honda, Kia, Hyundai, etc. are not because of corporate mismanagement, bland/boring vehicle design and UAW contracts that made it nearly impossible to turn a profit while remaining competitive. Ford would be in the same position had they not gotten extremely lucky, deciding to restructure prior the current financial mess we are in.

Clear enough?


RE: lol
By CZroe on 5/29/2009 3:08:15 AM , Rating: 2
Also, wouldn't they likely have few dealerships in the areas where they aren't so popular in the first place?


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