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Microsoft Steve Balmer gets pumped up about SYNC and his new Ford Fusion Hybrid, courtesy of Ford CEO Alan Mullaly, and in celebration of one million SYNC vehicles produced.  (Source: Autoblog)
Microsoft CEO Steve Ballmer is thrilled to be getting his new Ford Fusion

In the realm of automotive sales, exclusive features often provide an important means of differentiating oneself from the competition.  GM has OnStar and Ford has its SYNC functionality, a hot feature which allows for the integration of mobile phones and portable media players with Ford vehicles among other things.  The feature was developed by software giant Microsoft in close collaboration with Ford, and is featured in many new Ford models, including the sleek and fuel efficient Ford Fusion hybrid.

The Ford and Microsoft partnership proved a match made in heaven and 80 percent of Ford's vehicles now feature the system.  An update is on the way as well which is set to add turn-by-turn uploadable directions and more to the SYNC interface. 

The system has been driving sales and has helped Ford likely be the only domestic automaker to avoid bankruptcy and government regulation.  As a special thank you to Microsoft, Ford delivered Microsoft CEO and Detroit native Steve Ballmer a pale blue 2010 Ford Fusion hybrid, the millionth vehicle produce with Sync onboard according to Autoblog.

Ford CEO Alan Mulally personally delivered the new car to Mr. Ballmer.  His purchase may have been largely a symbolic gesture, but the fun thing is Mr. Ballmer seemed genuinely excited.  Of course, this isn't entirely surprising -- the Fusion is a very well-designed vehicle, rated an impressive 41 mpg, with many users report much higher mileages thanks to the car's aggressive fuel-saving strategies.  Mr. Mulally pledged to "continue to innovate and expand the capability of SYNC by integrating even more new technologies that fit our customers' lifestyles."

Currently SYNC offers navigation and entertainment systems, and a feature called 911 Assist, which calls emergency services in the event of an accident (similar to GM's OnStar).



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RE: lol
By mondo1234 on 5/28/2009 11:52:10 PM , Rating: -1
quote:
Next, $9b in line of credit is NOT a bailout, its asking for just that

thats correct as I posted. Where did I say they wanted (past tense) bailout money? I even linked to the asking for a goverment line of credit which comes from tax payer money. Had you read the full post, you would notice I wrote:
"Ford better hope they don't need bail out money". This is in reference to - after this event, not prior. I am not referring to the line of credit. I posted the link.
quote:
He is talking about Domestic Auto makers, not foreign brands

Toyota is a domestic auto maker, manufactured in Kentucky.
quote:
Oh and by the way, this car wasn't given away, he bought it. Alan only delivered it to him in person

Glad your on a first name basis, but I know, I posted that 1 hour prior that Jason wrote a poor blog entry. The whole point was, that Ford shouldn't be giving away a vehicle if there is a chance they will come to the government in the future for funds. As it turns out, Jasons article is misquoted. Sue me for trusting it...
quote:
Oil won't get to nearly the price it was before. I think it is predicted it will settle somewhere between $2.50 and $2.75 which they actually say is a pretty healthy place for it to be.

Are you holding your breath on that? Its almost there
http://www.fuelgaugereport.com/


RE: lol
By 67STANG on 5/29/2009 2:12:07 AM , Rating: 4
quote:
Toyota is a domestic auto maker, manufactured in Kentucky.

I'll correct that for you:

Toyota is a foreign auto maker, with a manufacturing plant in Kentucky.

quote:
Ford shouldn't be giving away a vehicle if there is a chance they will come to the government in the future for funds

So Ford shouldn't spend $45k on giving away a vehicle, which obviously was for marketing their Sync technology? They should probably just stop all forms of advertising and close up shop. Yeah, that'll do it.

Back under the bridge with you.


RE: lol
By CZroe on 5/29/2009 3:14:14 AM , Rating: 3
Yup. What a silly argument. Is Ford a foreign automaker just because they have some manufacturing plants in other countries?


RE: lol
By Samus on 5/29/2009 4:34:53 PM , Rating: 5
My Focus was made in Mexico out of German parts. MASA to the moon!


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