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A look at Bing  (Source: Wired)
The public launch of will take place soon

Microsoft officially launched Bing, a new rebuilt search engine that was previously spoken about and tested under the code name of Kumo.

Microsoft designed Bing to replace Live Search, and it will become Microsoft's default search on June 3.  Until then, it'll remain closed to the public, though on June 1 some Bing results will be shown when people use Live Search.

Along with being a search portal, Bing makes it easier for users to purchase items, purchase airfare and other travel arrangements, and to help find fast, relevant medical information.

There are a handful of different features users can look forward to while using Bing, with a review revealing the pros and cons of the service.  

In addition to search for relevant links after a user enters a search query, the engine also retrieves and processes data, before rendering it in a way that's easy to read.  Bing monitors search history and displays it when a user is typing something, though this feature is somewhat easy to use -- unlike Google at the moment.

Wired seemed impressed by Bing, but remained wary that a lot of the best features Microsoft put into its latest search engine may be missed by casual users.

Learning from past marketing mistakes, Microsoft will invest up to $100 million to help make sure people browsing the internet know about Bing.  Live Search -- though never really able to take off -- wasn't marketed very well, which caused Internet users to forget about the search portal quickly.

"We want to do better," Microsoft CEO Steve Ballmer said during the All Things Digital Conference.  "There are times in our history where we've felt a little bit like Rocky.  It takes persistence in this stuff.  You don't always get things right."

Even though Microsoft and Yahoo are reportedly talking regarding a possible merger or buyout of Yahoo's search technology, Microsoft will rely on Bing until that deal takes place, if ever.

Google lead's the way with 64 percent of search queries in the U.S., with Yahoo trailing in second place at 20.4 percent, and Microsoft coming in third with just 8.2 percent.  Google continues to be able to charge premium amounts to advertisers, while Microsoft and Yahoo have struggled to keep advertisers interested.

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Should rename this site YesterdayTech...
By mikecel79 on 5/29/2009 10:21:48 AM , Rating: 2
You're about a day late on this news. Microsoft demoed this yesterday at the D7 conference.

RE: Should rename this site YesterdayTech...
By acase on 5/29/2009 10:32:50 AM , Rating: 5
Haha yah but in all fairness, it can take up to a day to copy and paste a news article and add in gramatical errors. Generally I read the news stories on other sites and then just come here the next day to see what the more technical people are commenting about them.

RE: Should rename this site YesterdayTech...
By mikecel79 on 5/29/2009 10:36:33 AM , Rating: 4
Same reason I visit this site. It's more about the comments from other people than the articles themselves.

Every once in a while you get a real gem here.

By lotharamious on 5/29/2009 12:35:27 PM , Rating: 2
It's more about the comments from other people than the articles themselves.

Agreed. I spend at least 5x the time reading and posting comments than I do reading the article, especially from Jason since he blogs a bit more... how should I put this... "controversially".

By bhieb on 5/29/2009 10:45:40 AM , Rating: 3
Don't forget it takes a few hours to figure out how to best mislead your readers with the title. Officially launch means hay you can use it now. Subtitle cracks me up, how exactly is this a launch?

In other "news" GM officially launches the Volt.

By crystal clear on 5/30/2009 12:29:48 AM , Rating: 2
You got to bing it to get the best review available (12 pages)-

Microsoft Bing: A visual tour of what's new
Microsoft's rebooted Live Search is now called Bing. Here's a tour of the new search engine and what it has to offer

A search engine simply rebranded with a new name & a new packaging & ofcourse with a huge marketing budget.

RE: Should rename this site YesterdayTech...
By crystal clear on 5/30/2009 1:03:11 AM , Rating: 2
But you heard/read about it on 5/20/2009 on D.T.(comments)-

By crystal clear on 5/20/2009 9:47:48 AM , Rating: 2

Microsoft Corp is likely to show a new version of its Internet search engine publicly for the first time next week, the Wall Street Journal said, citing people familiar with the matter.

The software giant has been testing a new version of the service internally under the name of and it may become part of the firm's attempt to catch up with Internet search leaders Google Inc and Yahoo Inc.

Microsoft has hired JWT, a unit of WPP Plc, to develop an advertising campaign for the product, the paper said, citing people familiar with the matter.

The search engine is expected to be unveiled at the "D: All Things Digital" conference.

Microsoft was not immediately available for comment

By crystal clear on 5/30/2009 1:52:25 AM , Rating: 2
One for the future-"launch event for Silverlight 3"

Microsoft's Silverlight 3 due on July 10....

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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